The Jom Transform Programme, the first business transformation programme in Malaysia organised by United Overseas Bank (Malaysia) Bhd (UOB Malaysia) and The FinLab, an innovation accelerator under United Overseas Bank Limited, is to assist local businesses digitalise their operations to increase productivity and revenue growth.
The small and medium enterprises (SMEs) which have successfully completed the programme are expected to see a raise in productivity up to 30 per cent through digitalisation.
During the three month programme, sixteen participating SMEs gained digital transformation skills and knowledge on how to restructure and improve their digital marketing. They learnt know-how from industry experts during the workshops and were matched with chosen technology partners to pilot relevant solutions and to access the effectiveness of the solutions
The SMEs piloted solutions in digital marketing, lead generation, content creation and e-commerce solutions to boost the SMEs’ sales and customer acquisition by up to 10 percent. They also piloted solutions for their core business processes such as payroll, human resources and accounting to help employees reduce the time they spend on manual, administrative processes by as much as 30 percent which will in turn contribute to the company’s overall productivity and efficiency.
According to Wong Kim Choong, Chief Executive Officer, UOB Malaysia, the Jom Transform Programme affirms the Bank’s commitment to help Malaysian SMEs digitalise their business for continued growth and productivity.
The sixteen selected SMEs are now able to apply digital solutions to optimise their workflow processes, to improve sales, to increase customer loyalty and to raise brand awareness. Hence, to help these SMEs businesses grow further, UOB will support their expansion both at home and across the region through UOB’s established regional network.
How two SMEs adopted technology solutions for growth
Serai Group, a Malaysian family-owned food and beverage (F&B) group with nine outlets across Kuala Lumpur, successfully completed the Jom Transform Programme. They piloted a digital solution provided by AImazing, a Singapore-based technology firm, to help the business digitalise its receipt and point-of-sale data.
Najib Hamid, Managing Director and Group Chef of Serai Group, said “The Jom Transform Programme helped us evaluate our operations and to identify new technology solutions for our business. The F&B sector is competitive, and it is important to ensure our operations run smoothly at every level, from procurement and production through to customer experience. We are now implementing the solution from Singapore-based technology firm, AImazing, to reduce the manual workflow of collating sales data from across our nine outlets, releasing our staff to do higher value work.”
Syarikat Letrik Chen Guan, an electrical contractor that provides end-to-end project management, electrical and mechanical services, is adopting UOB SmartBusiness4 to help drive efficiencies in its procurement and back-office processes.
Choong Pin Hoong, Director of Syarikat Letrik Chen Guan, said, “With projects running at different sites, our business requires many varieties of supplies and inputs. We are keen to implement technology solutions that will make the site planning, supply and management more automated and easier for our site managers to make and to track orders and deliveries. Through the Jom Transform Programme, we have come across new technology solutions such as UOB SmartBusiness, which enables us to digitalise our core processes and sales channels. This will help us build a strong foundation for our expansion plans.”
The Programme is supported by five strategic partners including the Chinese Chamber of Commerce & Industry of Kuala Lumpur and Selangor, the Malaysian Association of Tour and Travel Agents, Maxis, the Malaysia Digital Economy Corporation and SME Corporation Malaysia.
Pauline Sim, Co-Head of The FinLab, said, “The Jom Transform Programme has successfully brought together the technology ecosystem and members of the SME community that are looking to digitalise and to uplift businesses together. We are thankful to all our partners who have supported the programme. As we continue the momentum into 2020, we will collaborate with the business and technology communities and networks we have brought together to support even more businesses who desire to transform.”