Heineken Malaysia Berhad (HEINEKEN Malaysia) has donated basic food items to 3,120 B40 community members to enable them to prepare 80,000 meals over 30 days, with the aim of helping vulnerable families cope with the loss of income during the Movement Control Order (MCO).
The community outreach programme started on March 26 and will continue until April 30. This initiative aims to provide support to vulnerable groups in the areas of Desa Mentari, Bestari Jaya and Hulu Langat, communities around the brewery and watershed area.
The beneficiaries are made up of Malaysians of all ethnic groups who are most affected by the current situation particularly daily or minimum wage earners earning between RM600 to RM2,000 per month who have to support from 3 to 12 family members.
Roland Bala, managing director of HEINEKEN Malaysia said, “People are at the heart of our company. Besides looking after our employees’ wellbeing, we have been reaching out to communities in need around our brewery to support them.”
“We understand the sudden transition that these families have had to go through during this unprecedented situation, so we want to ease their burden by providing basic food necessities,” he added.
The first phase of HEINEKEN Malaysia’s relief efforts saw 120 families from the B40 communities around its Sungei Way Brewery and watershed area in Sungai Selangor, mainly Bestari Jaya and Hulu Langat, benefit from basic food items such as rice, cooking oil, eggs, biscuits, flour and hot drinks powder.
For the second phase, HEINEKEN Malaysia partnered with MyKasih Foundation, a charity organisation in charge of driving welfare distribution to underprivileged families and community leaders.
Funds for the beneficiaries are channeled directly into their MyKad to be used at selected supermarkets.
Through this arrangement, each beneficiary will get to purchase 10 categories of food items for the next month, which includes rice, infant formula, canned food such as sardines and tuna, eggs, cooking oil, and biscuits.