Singapore Tourism Board rolls out new initiatives to help businesses

The Singapore Tourism Board (STB) has rolled out several new initiatives to help businesses to engage customers, strengthen their business foundations and deepen their manpower capabilities. For travel agents, there is extra help to ease cash-flow concerns.

One of the initiatives includes a $20 million Marketing Partnership Programme to support part of the marketing costs and award additional funding boosters to companies that collaborate with other tourism skateholders in order to add greater value to visitors.

Phase 1 of the programme was launched for the hotels on April 1. The tourism board will also be increasing support from 5 percent to 70 percent of qualified marketing costs and will further extend the programme to attractions, inbound travel agents and the MICE sector in Phase 2.

The $2 million fund will also be utilised to cover the costs of creative development and conceptualisation, production and execution as well as marketing and distribution.

The fund will support 90 percent of qualifying costs, capped at $150,000 per project. Application will be open from May 1 to May 31.

Other measures will also involve Facebook Singapore producing a webinar series that targets businesses in travel, hospitality, retail and BTMICE sectors.

Furthermore, the tourism board will also be supporting Google and UOB in their redesign of the SME Leadership Academy programme.

Mr Keith Tan, chief executive, Singapore Tourism Board, sai, “The Government has set aside more than $60 billion to help businesses and Singaporeans through Covid- 19, and STB’s additional measures aim to complement that. This is the toughest period that Singapore tourism has ever faced, but we will stand together with the industry to get through this, and prepare for the eventual recovery.”


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