Mah Sing Group Berhad (Mah Sing) today announced its strategic partnership with Maybank Islamic to offer HouzKEY, an inventive home financing solution, which enhances the Group’s latest ‘Eazy to Own’ campaign.
The campaign is tailored specifically to enable homebuyers to own their dream home with a financing plan that is easy on their wallet, whilst addressing customers’ pain points and easing the home ownership journey.
Limited units of selected Mah Sing projects will be offered under HouzKEY – aimed at enabling homebuyers to own their ideal home today.
Mah Sing’s Founder and Group Managing Director, Leong Hoy Kum said, “We are excited to embark on this new strategic partnership with Maybank Islamic to offer HouzKEY, an inventive home financing solution, which enhances our latest Eazy to Own campaign.
“The Eazy to Own campaign is in response to what buyers want, which is in line with our growth strategy to be flexible and quick to adapt to the rapid change in the market. Our Eazy to Own campaign is rolled-out in collaboration with Maybank Islamic’s HouzKEY for a few selected projects, and we will be increasing the number of projects on offer in the next phase.”
“In keeping with Maybank’s mission to humanise financial services, Maybank is committed in being at the heart of the community by serving their interest to the best of its ability. Hence, we believe that our product combined with Mah Sing’s properties can create a great opportunity for Malaysians to kick-start their homeownership journey,” Maybank’s Managing Director of Real Estate Ventures, Group Global Banking, Sally Lye Saw Im elaborated.
In partnership with HouzKEY, Mah Sing’s Eazy to Own unique value prepositions
1. Zero Down Payment
Homebuyers will be able to enjoy zero down payment with only 1 percent deposit, allowing customers to secure their ideal home.
2. Zero Payments during Construction Period
Homebuyers will only be required to service their payment upon completion of the project and after the vacant possession stage, allowing customers to save up their money during the construction period.
3. Zero Uncertainties
Homebuyers will be able to lock in today’s property purchase price, enabling purchasers to enjoy the 100 percent capital gain.
4. Zero Worries
Homebuyers will be able to enjoy lower monthly payments, allowing buyers to have more cash flow and reduce their expenditure.
The campaign is targeted at three key demographics, first time homebuyers and upgraders, as well as people who are looking to purchase a property but unable to afford a high down payment.
Participating projects under HouzKEY include M Oscar, Off Kuchai Lama; M Centura in Sentul, M Vertica, Cheras, Sensory Residence in Southville City, KL South as well as landed residential developments in Mah Sing’s Meridin East township in Iskandar, Johor such as the The Hazel, The Orchid, and The Acacia.
The offering will also be extended to other Mah Sing projects in the near future.