myBurgerLab introduces initiatives to get through Covid-19 storm

Credit: myBurgerLab Facebook

Food and beverage outlet, myBurgerLab is currently looking into converting their extra dine-in space into marts as part of their strategy in coping with the Covid-19 outbreak.

Speaking on EdgeProperty’s ‘Fireside Chat’, founder Chin Ren Yi says converting the extra dine-in space into marts will then offer consumers choices ranging from frozen pastas to fries.

Ren Yi further highlights that the stores have been faring better in terms of sales during the MCO however the same cannot be said for its profits.

“We are paying 20-30% of what we make to Grab and just to break even, we have to sell double the amount but as long as we can break even, I am happy,” he said.

As part of their efforts in combating the impact from the pandemic, myBurgerLab had also announced e-vouchers. Unlike usual vouchers, the ones by the outlet increases in value the longer users keep them unused.

The outlet has also started interacting with their customers through Animal Crossing, where the e-voucher announcement was made. This part of their strategies have also welcomed positive feedback from their customer base.

The founders are also re-introducing their BBQ kit as well as a takeaway programme that was launched two years ago. The team behind the outlet had revamped the takeaway menu in order to minimise the duration spent inside the stores as part of their effort to curb the spread of the virus.

Additionally, myBurgerlab will soon be partnering with a third-party logistics partners to launch their in-house delivery service for their products.



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