Didian commits to helping real estate agents brace through pandemic

Proptech start-up Didian Realtor Sdn Bhd has announced new features and services on its platform as part of its efforts to overcome the struggles faced by registered estate agents (REA) and negotiators (REN)s.

The new features that have been incorporated include virtual viewings of developer projects and virtual training sessions for new agents who sign up.

“During the MCO, we saw some real estate practitioners earn little to absolutely nothing which is harrowing when you need to feed your family. As an online platform that helps developers and the real estate fraternity, we felt it was important to accelerate the evolution of the platform to allow for seamless access and transactions between registered estate agents and negotiators with their customers,” said Brian Wong, Chief Technology Officer (CTO) of Didian Realtor Sdn Bhd.

Wong added that that REAs and RENs managed to close about RM 45 million in Gross Development Value (GDV) worth in units during the MCO period but he expects the property market to continue its sluggish growth now and in the immediate period post-Covid-19.

“Our platform digitizes the sales process allowing agents and negotiators unparalleled access to ongoing developer product offerings at the click of a button; facilitating and accelerating property sales for all our stakeholders. This is the core focus of our business and will be our engine for continued, sustainable growth,” Wong added.

The company has also launched its inaugural Didian Preferred Partner programme, which allows for high performing real estate agencies to leverage additional benefits such as access to selected developer properties, higher commissions and even higher-value marketplace rewards.

“The concept behind Didian Preferred Partners is to ensure that our partner agents get every possible tool and service to improve their chance of closing sales fast and seamlessly,” said Ng.

He added that an e-store had also been created to allow real estate agents to create their own profile to boost their credibility and profiles to their customers.

Negotiators are also able to take part in selling projects by reputable developers regardless of their size and geographic area.

Wong said at the moment the total value of properties currently on the system is valued at close to RM1.2 billion in GDV with over 2,000 units listed.

Participating developers include Sime Darby Property, Gadang Holdings, Paramount Property, MCT, IJM Land, Sime Darby Brunsfield and IOI Properties, Armani Group, and Nadi Cergas Development.

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