Inspiring greatness is central to Rolls-Royce’s philosophy, from hand-building each motor car at the marque’s Global Centre of Luxury Manufacturing Excellence at Goodwood in West Sussex, to creating an Application named Whispers, specifically to inspire greatness for clients around the world.
The film explores award-winning National Geographic photographer and explorer Cory Richards’s insight on risk-taking and striving for perfection, an affinity he shares with Rolls-Royce.
Richards’ photography has taken him across the world — from the unclimbed peaks of Antarctica and the Himalayas of Nepal to the forgotten war zones of Angola, Uganda, and Pakistan.
He is the first American to climb Pakistan’s Gasherbrum II in 2011, and one of the only people, to climb an 8,000 metre peak in winter. It was on this climb that he survived an avalanche on the descent, taking an infamous photograph of himself just moments after his recovery.
In 2018, Richards took part in ‘The Final Challenge’ which followed his journey to some of the most remote parts of Scotland, the United Arab Emirates and the United States of America in a camouflaged Rolls-Royce Cullinan, testing it to the point of destruction and ultimately proving it highly capable on all types of terrain.
“Everything I do is driven by risk-taking. If we don’t take risks, we don’t fail, and when we don’t fail, we don’t learn. Rolls-Royce, to me, occupies a space that I resonate with in terms of perfection, where there is an absolute attention to detail that is unrivalled. There’s a willingness to take time in order to create something that is beyond compare that encourages us to dream about what we can accomplish.”
The Final Challenge, documenting Cullinan’s final gruelling testing phase, perfectly captures Cullinan’s Effortless, Everywhere nature, in some of the world’s most spectacular locations. It was an historic episode in Rolls-Royce’s history.
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