Waterco, an international water treatment and swimming pool equipment manufacturer and merchant, continues to invest in Australian innovation with its latest acquisition of Automated Pool Products (APP), home of the iconic Kreepy Krauly.
The move bolsters Waterco’s extensive range of filtration, sanitisation and heating equipment while consolidating its position as one of the industry’s last remaining Australian-owned and operated companies.
In a statement, Soon Sinn Goh, CEO and Chairman of Waterco, said, “Purchasing APP, or Autopool as it’s known, is part of our strategy to strengthen Waterco’s market share, especially in Western Australia and Queensland.”
He further added that Autopool’s established brand name, excellent market reputation and digital transformation will enable them to offer comprehensive pool and spa solutions to customers throughout Australia.
Meanwhile, General Manager Grant Craig, who will continue working for Autopool, says he’s excited to partner with Waterco.
“It is pleasing that Autopool will continue on as normal, Craig says. We will maintain our existing locations and with our existing team of professional staff. It is an exciting time for Autopool to join with Waterco and we look forward to continuing to provide high-quality products and service that we have become known for.”
Waterco, established in 1981 with a single pool pump store in Sydney, Australia, it has since become a global brand recognised for designing and manufacturing filtration and sanitisation innovations for the swimming pool, spa, aquaculture, and water purification sectors.
The company was listed on the ASX in 1989, Waterco (ASX:WAT) has evolved into a technological and manufacturing powerhouse that makes products more energy and water efficient, and easier to maintain.
WA-based Autopool began trading in 1982 as a specialised distributor for the Kreepy Krauly Automatic Pool Cleaning System, a new innovation at the time that revolutionised pool cleaning.