HSBC Malaysia recognises that the pandemic has disrupted business across the board and remains committed to continue helping their customers in various ways.
Hence, HSBC has collaborated with dahmakan in a campaign ‘A Celebration of Giving’ to help small home businesses who have been affected by the cancellation of Ramadhan bazaars due to the Movement Control Order (MCO).
As a result of this partnership, many small businesss thrived throughout Ramadhan because they were able to list their products on the dahmakan platform and the proceeds from the sales helped them stay afloat. Customers were able to go on dahmakan to order a wide array of delicacies and support local small businesses at the same time
Case in point: A home baker, Nursyafiah binti Ahmad Razali, who benefited from this campaign was not able to sell her cookies to customers due to MCO but the initiative by HSBC Malaysia and dahmakan enabled her to sell the Raya cookies via alternative channel.
A Celebration of Giving campaign was also extended for Labour Day to support frontliners at Hospital Sg. Buloh where warm meals were delivered to our heroes. HSBC Malaysia and dahmakan exceeded the campaign target of 100 meals and successfully delivered 258 meals.
In this challenging time, several HSBC Fusion customers who are Small and Medium Enterprises (SMEs) have received assistance from the international bank as well. A contest was held last year in conjunction with the launch of HSBC Fusion to reward customers with a series of prizes. RM50,000 was recently awarded to ten customers who won the contest, just in time to support them to overcome this difficult period.
A Fusion customer, Jeevan Rao, who is in the industry of building contract works and secondhand cars said that he was able to use the RM50,000 to ensure that projects continue to run smoothly.
While Muhamad Amran, who has been in agriculture, landscaping and construction industry for more than 15 years managed to prepare the land for the new crops, purchase fertilizer, seeds and small machinery with the cash prize awarded to him.
In a statement, Tara Latini, Country Head of Wealth and Personal Banking, HSBC Malaysia said, the Covid-19 outbreak has affected their customers in their everyday operations and livelihood.
“We at HSBC Malaysia are always looking for ways to do our part in providing the best possible assistance that we can. Our initiatives signify our commitment to stand with local communities in good and bad times,” she said.