Principal Asset Management brings Global Giving Chain initiative to ASEAN

Principal Asset Management Berhad Group is humbled to bring the global Giving Chain initiative to the ASEAN region. The community-based Covid-19 relief effort aims to help those in need and to inspire others to join the effort. The Giving Chain Initiatives directly assists those experiencing financial hardship due to the pandemic by providing meals, family activity kits, and direct payments.

In Malaysia, during the holy month of Ramadan, Principal stood together with PERTIWI Soup Kitchen, a non-profit organisation preparing 10,000 meals to ease the struggle of Malaysians living in urban poverty and local businesses especially the small and medium-sized enterprises facing adverse economic challenges. Principal contributed RM50,000 in cash donation to PERTIWI Soup Kitchen in the effort.

To further the Giving Chain Project in Malaysia, Principal had also contributed meal packages since the start of MCO until April 14 to all Kuala Lumpur Hospital medical personnel along with 1,743 meal contributions to the students International Islamic University of Malaysia for their resilience. In sum, Principal in Malaysia had donated approximately RM200,000 for #TheGivingChain.

According to Munirah Khairuddin, chief executive officer of Principal Asset Management for Malaysia, “This goes beyond just a corporate social responsibility (CSR) initiative. We are committed to helping the underprivileged and businesses protect and build financial security by supporting local businesses and hopefully inspire many other individuals to help each other – forge a kinship that is stronger because we are going through challenging times together.”

Globally, the combined efforts of Principal and the Principal Foundation to support customers, communities, and businesses are expected to total more than $25 million. Principal and Principal Foundation are partnering up with local businesses and non-profit organisations in more than 30 countries around the world to help individuals and families.

In Indonesia, meal packages are sent to medical workers on the front line of the battle on Covid-19, especially in Jakarta and surrounding areas. In the last month alone, Indonesia donated a total of 15,000 meals, snacks, and beverages to medical workers in 10 hospitals in Jakarta, as well as in Semarang and Gorontalo.

Collaborating with Chef Charity Project to serve gourmet meals at Chakri Naruebodindra Medical Institute, Principal in Thailand contributed 60,000 Baht to provide 600 sets of meals, or four times a day, to the medical staff fighting the pandemic. In Singapore, Principal pledged to provide approximately 560 migrant workers with 3 meals each in total.


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