Valuefy and BIMB Investment on a mission to lead the Malaysian digital sustainable Shariah investment landscape

Valuefy Solutions, a digital investment technology provider and Asia’s leading Shariah-ESG fund manager BIMB Investment Management Berhad has launched BEST Invest, an online unit trust investing mobile application (BEST Invest app), its first Robo-Intelligence Sustainable Shariah-ESG investing online platform.

The app aims to provides Malaysia’s investors smarter, data-driven, end-to-end digital investing experience to achieve financial and investment goals.

“We’ve identified all the pain points for Malaysians to start investing and we applaud BIMB Investment to kickstart the Robo-Intelligence investing online platform that will revolutionise investments in unit trust funds. We expect Covid-19 to have a lasting behavioral impact that will accelerate the need for the digitalisation of the financial advisor-client relationship,” said Sharad Singh, chief executive officer of Valuefy Solutions.

Malaysia is a nascent market with huge potential because retail investors do not have enough access to cost-efficient financial advice and investment tools. Also, the entry barriers to investing are relatively high, especially for those in the lower-income group like fresh graduates. The BEST Invest app by BIMB Investment helps Malaysians from all walks of life to start investing in Shariah-compliant unit trust funds, at a very low entry point, and in a very easy to use app.

“We are excited to see the BEST Invest app has gone live. It introduces a new concept of investment in Malaysia and currently the first Robo-Intelligence Shariah-ESG investing online app platform in the world. The initial response has been great, and we intend to enhance the platform with more features as we move forward,” Sharad added.

In a similar note, Najmuddin Mohd Lutfi, BIMB Investment’s chief executive officer said they hope through the BEST Invest App, more Malaysian’s will inculcate the habit of investing and savings to have a better quality of life.

“Investing has always been perceived only for the affluent, the rich, requires large capital and has many layers of processes. Now, with BEST Invest app, using advanced technology like Robo-intelligence and big data technology, anyone can access to quality investments that only takes 10 minutes to complete and with a minimum investment amount of RM10,” Najmuddin said.

BEST Invest helps investors to digitally construct an optimal unit trust funds investment portfolio driven by data, algorithms and analytics. The Investments are made based on investors’ financial goals and risk tolerance. The unit trust funds in BEST Invest app are shariah-ESG compliant with investments into Global Equities, Asia Pacific Equities, Malaysia Equities, Global Sukuk and Money Market. Minimum investment starts at RM10 or about USD2.30 (varies as at the date of conversion rate) with zero sales charges. BIMB Investment is a UNPRI signatory and has been focusing on ESG investing since 2015.

Valuefy Solutions offers cutting-edge solutions in wealth management, banking, asset and fund management to leading financial institutions across the world. With a signature solution like Wealthfy, Valuefy is transforming the private banking and personal finance space by providing digital advisory technology, seamless integration and the ability to deliver complex advice more simply.


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