CIMB unveils all new e-Credit Card, designed to address changing needs of customers

CIMB Bank Berhad  unveiled the CIMB e Credit Card that allows customers to maximise the value of all online shopping, e-wallet, auto-billing and instore contactless spending with up to 12 times bonus points in each transaction with no minimum spend.

The e Credit Card powered by Visa is designed to address the changing needs of customers’ digital-first lifestyles in the Covid-19 environment by providing extra value for online and contactless transactions without being limited to any e-commerce platform.

On the 10th of every month (“eDay”), e Credit Card customers will earn 12 times bonus points on spending with featured partners such as Shopee, Lazada, Taobao, The Coffee Bean & Tea Leaf, REVO, The Body Shop, Setel, Happy Fresh, Foodpanda, Domino’s Pizza, Biji-Biji, Dyson, Sasa and Watsons Online, with more to be added in the future.

They can also redeem exclusive deals with some of these partners with deals as low as RM1 on the same date. E-wallet, online, auto-billing and in-store contactless transactions globally with other merchants on the 10th of every month will reward customers with 10 times bonus points.

The e Credit Card will also support customers’ daily spending needs as bonus points can also be earned on days other than the 10th of every month with no minimum spend or limits by e-commerce platform. E-wallet, online and auto-billing transactions on other days will receive 5 times bonus points, while in-store contactless and other spending will receive 1-time bonus point.

Samir Gupta, CEO, Group Consumer Banking, CIMB Group said, “The CIMB e Credit Card is timely given the accelerated shift to online, contactless and e-wallet transactions as the new normal for customers’ banking and payments needs in the pandemic environment. People have increasingly relied on and seen the benefits of e-commerce for essentials and other goods that they may have previously preferred to purchase in a physical store.”

“In view of this shift, we are confident that the e Credit Card will play an essential role in supporting customers’ daily needs by providing greater ease and extra value to their digital-first lifestyles. The e Credit Card represents two main pivots of CIMB’s Forward23 strategy, namely Customer Centricity and Sustainability. We will continue to innovate in order to provide a more seamless and convenient experience to our customers, particularly during this challenging period,” he added.

Ng Kong Boon, Visa Country Manager for Malaysia said, “We’re excited to partner CIMB in the launch of the CIMB e Credit Card, especially during this period, where we’re seeing consumers transition to a more digitally driven lifestyle. This card also encourages Malaysians to use contactless payments. During COVID-19, we see that consumers are choosing to use contactless payments instead of cash, as it reduces the need for physical contact, and is secure, seamless and efficient.”

Besides rewarding extra points, the e Credit Card also offers the best Pay with Points bonus point conversion rate in town at 400 bonus points for RM1. CIMB Pay with Points is accepted at over 9,000 outlets nationwide.

Designed with sustainability principles in mind, monthly e Credit Card statements will be 100 percent e-statement only. Furthermore, CIMB credit card customers can support sustainable causes by redeeming bonus points for donations to various non-governmental organisations (“NGOs”) and COVID-19 support funds.


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