Rakuten’s RakuMargin sees rising interest from existing customers

Rakuten’s Raku Margin has seen more than 2,000 accounts activated contributing to more than RM100 million in trading value on Bursa Malaysia. About 53 percent of the total activated accounts were from existing clients affirming their continued confidence in a fully digital equity trading platform.

Early this year, Rakuten Trade Sdn Bhd had launched the country’s first automated third-party margin facility – RakuMargin. It has since become increasingly appealing to more experienced traders as it requires zero face-to-face interaction.

Kazumasa Mise, acting chief executive officer and chief marketing officer of Rakuten Trade, said, “Rakuten Trade launched RakuMargin on March 10 and we were heartened by the high interest coming from experienced traders. In the first two weeks of the launch, more than 300 RakuMargin accounts were activated which recorded a subsequent trading value of almost RM2 million.

“Technology is a necessary key driver for Rakuten Trade and the market as a whole. Being a FinTech company, the business has been able to grow at an unprecedented rate these last few months yet maintained its agility levels in handling the changing customer demands. More recently we accelerated a more aggressive system upgrade plan, ahead of schedule. This is to better cater to our fast-growing investor base that we anticipate will double in size in the next few years.

“By expanding our range, we continue to cater to an ever-widening segment of digital savvy investors who are keen to leverage their tech capabilities while benefitting from low brokerage fees and a seamless digital platform,” added Mise.

RakuMargin offers several first-in-market features making it the most innovative third-party margin financing platform to-date. It combines a completely online sign up process, digital signature capabilities with an automated facility limit approval of up to RM100,000 and Rakuten Trade’s signature low brokerage fees ranging from RM 7 to RM100.


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