CIMB Bank Berhad and CIMB Islamic Bank Berhad have introduced two digital-first solutions for customers, an online-to-branch account opening process for individual banking customers and Biz Financing Portal for SMEs.
The solutions are aimed at making CIMB’s banking offerings more accessible as well as providing safety by leveraging digital capabilities to enhance customer experience.
Individual customers are now able to submit their application, to open a current or savings account, online via CIMB’s new online-to-branch account opening process.
Customers can then fill an account opening e-form on CIMB’s website to initiate the process, and once submitted, customers are able to make use of a dedicated e-account opening priority queue available in all branches for the last step of their application.
As for SMEs, they will now be able to submit financing applications online at CIMB’s Biz Financing Portal, which will enable SME customers to upload documents and submit loan applications entirely online, providing convenience by eliminating the need to visit a branch.
“The introduction of these digital-first initiatives matter more than ever under the new normal of banking and payments today. These initiatives are aligned with CIMB’s two main pivots of Forward23, being customer and, tech and data, aiming to digitise and simplify our products and processes to provide a more seamless and convenient banking experience to our customers,” said Gurdip Singh Sidhu, group chief strategy and design officer of CIMB Group.
Complementing CIMB’s Biz Financing Portal is the Amazing Customer Experience (“ACE”) productivity tool for the Bank’s Relationship Managers (“RMs”), that enables them to submit loan applications from commercial customers for processing online.
“This cuts processing time by reducing manual data entry and automating loan processing. Clients will also receive automatic
notifications on their application status, ensuring full transparency. With ACE, RMs remain safe and productive while continuing to serve customers’ needs remotely,” the bank highlighted.
