HP introduces new capabilities and insights required to drive growth in the customer-driven digital age

HP Inc. launched HP Amplify, a first-of-its kind global channel partner programme, built on a single integrated structure, optimised to drive dynamic partner growth and deliver consistent end customer experiences.

The programme provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviors continue to evolve.

By consolidating HP’s best partner products, tools and trainings into one intuitive program, HP Amplify removes complexity, making it easier for partners to take advantage of its many benefits and engage customers on a deeper level.

Now comprised of just two distinct tracks – Synergy and Power – with clear compensation levels, HP Amplify provides partners with the flexibility to invest in value-added services and capabilities. The more a partner invests in these capabilities, the higher the rewards.

According to Alex Tan, Enterprise Sales Director, Malaysia, HP Inc., today’s buyer expects streamlined, automated and personalised experiences. To thrive in this changing environment – with data as the new currency – requires a combined shift to relate to their customers as individuals, not markets.

“HP Amplify not only makes it easier for partners to do business with HP – it provides partners with a clear path to ready their business and succeed in today’s environment and beyond – to capitalise on emerging trends and play a central role in the evolving customer buying journey,” Tan said.

Customers have dramatically altered how they research and buy technology and how they engage with brands, buying more products and services through digital channels, such as e-commerce, partner portals and marketplaces. At the same time, technology and digital transformation are advancing at an astounding pace while business models are shifting from simple transactions focused on selling products to contractual relationships.

For the IT industry overall, and the channel specifically, it means business as usual is no longer an option. With the introduction of HP Amplify, HP is taking decisive actions to capitalise on these shifts, arming partners for future growth and to deliver a more satisfying customer experience.

“HP and its partners have an enormous and exciting opportunity to reinvent the way we do business and our route-to-market,” Tan addd. Yet addressing these opportunities requires overcoming system inadequacies, legacy habits and embracing new business models.

HP Amplify is designed to enable progressive go-to-market strategies that cater to a combination of transactional, contractual and hybrid selling models, and focuses on three core pillars which are performance, capabilities and collaboration.

As the traditional sales model has been upended, so too has the traditional channel compensation model. While the new program will continue to reward partners based on goals and volume, HP Amplify features an innovative measurement and reward system that accounts for the many strategic efforts partners employ throughout the holistic sales process, from registration volume to average sales value and account retention.

Beyond sales revenue alone, HP Amplify measures rewards based on new capabilities, including investing in and improving digital skills, service delivery capabilities, ecommerce/omnichannel experiences and secure data collaboration.

Capabilities will be specialised and tailored to the sectors customers operate within, creating more personalised experiences and driving invaluable outcomes. HP Amplify rewards partners who invest in the capabilities to compete – and win – in a world dominated by e-commerce and digital-led customer journeys and experiences.  The more capabilities around secure data collection, routes to market, services and specialisations, the more access and benefits partners will receive.

Collaboration between HP and its partners is critical to our shared success. HP Amplify is designed to turn data analytics into deeper insights that inspire new strategies and steer innovation. HP will collaborate closely with partners to hone their digital skills, such as automated quotes and ordering, to provide a more consistent customer experience across multiple channels and equip partners with valuable research on the most important pain points in the customer journey.

Armed with this added opt-in customer intelligence, partners will have more of a competitive edge, with the intrinsic ability to anticipate and enable more positive customer outcomes. As a result, partners will be able to serve customers more seamlessly through automated inventory updates, product returns and holistic data intelligence. These experiences will continue to build upon the long-standing bonds between customers, partners and HP.

HP’s dedication to sustainable impact through technology that makes life better for everyone, everywhere has long been integral to its business strategy and operations. Together, HP and its partners can make a lasting difference by acting in lockstep to further fuel innovation and growth in these areas.

The new program goes into effect November 1, 2020 for commercial partners with retail partners slated to transition in the second half of 2021.

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