Independent online grocery service, MyGroser has partnered exclusively with e-commerce platform, Shopee to bring fresh groceries right to the doorsteps of Malaysians across Klang Valley.
This move comes after more and more Malaysian consumers are relying on e-commerce to get their groceries, fresh produce such as poultry, seafood, and fruits, as well as household necessities and other daily essentials.
Apart from its mobile apps and website, MyGroser is now adding an official store on Shopee to its offering, bringing users easier access to a wide assortment of value-priced products.
“Working with Shopee will give their users access to a growing variety of groceries and everyday essentials to meet their daily needs in a seamless way. They can choose to order from a selection of fresh produce, frozen items, and groceries without breaking the bank. Our current focus is on handling food and groceries in a way that keeps things fresh as it is key to keeping shoppers satisfied,” said Stephen P Francis, chief executive officer, MyGroser.
Ian Ho, regional managing Director, Shopee said, “We have witnessed the growing reliance of e-commerce in people’s lives in the past months; and groceries were highly sought after on Shopee. With MyGroser now on our platform, Malaysians will be offered a wide product assortment, and at competitive pricing, that they can choose and make purchases from without having to leave home as the country continues its efforts to eradicate Covid-19.”
According to research by Bain & Co and Facebook, one of the largest untapped opportunities for online spend lay in groceries, a US$350 billion market in Southeast Asia whose penetration in the region had been much lower than other categories.
This offers tremendous opportunity for growth with demand over the past months growing exponentially especially given the recent global developments and as the country adjusts to the new normal.
Today, at least 44 percent of digital consumers across Southeast Asia have spent more on packaged and fresh groceries online. This trend is here to stay as among consumers who have been buying more since April, at least 80 percent indicated they plan to continue buying groceries online even in the future.
The partnership with Shopee is one of several initiatives that MyGroser is working on to ensure that consumers have access to convenient and quality-focused solutions that meet their needs in the coming months.