Singapore Tourism Board unveils new initiative for travellers to prioritise Southeast Asia when international travelling resumes

The Singapore Tourism Board (STB) has unveiled, #TravelThrowback, a community effort aimed at uniting passionate travellers to promote the beauty of Southeast Asia.

This social media initiative is intended to spark interest in Southeast Asia and encourage travellers to prioritise Southeast Asia as a region to explore once international travel resumes fully.

John Conceicao, executive director, Southeast Asia, of the Singapore Tourism Board said, “Tourism has been one of the key economic sectors in Southeast Asia that has been hit the hardest in the last few months.

When border restrictions are lifted, travellers are likely to make short-haul trips within Southeast Asia rather than plan long-haul holidays. We hope that the #TravelThrowback initiative can showcase the beauty of our region and inspire travellers to explore the hidden spots within Southeast Asia.”

“We know that social media can strongly influence travel decisions, especially for the Early Careers. Among millennial travellers, Instagram can greatly influence the travel destination. Through #TravelThrowback, we want to rally travellers and brands with a passion for Southeast Asia’s rich culture and heritage to share their best memories, stories and experiences, as a visual treat of what Southeast Asia has to offer.”

STB will also be working with various local partners in each Southeast Asian country to welcome other national tourism organisations, tourism providers and travel stakeholders to be a part of this effort to inspire wanderlust for Southeast Asia.

“This is a collective effort by a community who lives, works and plays in Southeast Asia – an authentic voice of advocacy for the return of travellers to the region. #TravelThrowback makes the first steps to encourage intra-Southeast Asia travel, and towards recovery,” adds Conceicao.

The Board invites travellers across Southeast Asia to share their favourite travel throwbacks from their photo library by using specially created “TravelThrowback” Instagram Effect available on @Visit_Singapore’s Instagram page.

With this Instagram Effect, users can share their memories across destinations in Southeast Asia and tag their friends and family to challenge them to do the same.



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