Boost partners Sunshine in first-of-its-kind innovative digital disbursement of employees benefits

(L-R): Yee Kam Ming, Director of Sunshine Wholesale Mart Sdn Bhd, Dato' Hwang Thean Long, Managing Director of Sunshine Wholesale Mart Sdn Bhd, YAB Chow Kon Yeow, Chief Minister of Penang, YB Sim Tze Tzin, Member of Parliament for Bayan Baru, Eric Chong, Director of Merchants of Boost, Cynthia Hwang, CEO of Sunshine Wholesale Mart Sdn Bhd

Boost partners Sunshine Wholesale Mart Sdn Bhd (Sunshine), a local Penang supermarket and departmental store, to launch an innovative first-of-its-kind digital disbursement of employee benefits using e-wallet technology.

The launch was attended by YAB Chow Kon Yeow, Chief Minister of Penang and YB Sim Tze Tzin, Member of Parliament for Bayan Baru, is the latest innovation stemmed from Sunshine’s desire to pivot towards digitising different aspects of their business to increase efficiency and relevancy, especially in a new normal and a rapidly changing business environment where embracing digital is the way forward.

Sunshine which has been around for more than 50 years is the first company in Malaysia to utilise Boost’s Partner Wallet feature, marking this collaboration a significant industry milestone for both companies.

This initiative is also in line with the Penang state government’s aspirations towards becoming a cashless society by 2030.

Sunshine’s employee Cost of Living Allowance (COLA) and staff allowance are now disbursed in a simple, seamless and secure manner through a dedicated ‘Partner Wallet’ within the Boost app, to 233 employees across six supermarkets as well as 12 convenience stores located in 8 MNC factories, worth about RM500,000 in total on an annual basis.

The Partner Wallet replaces Sunshine’s existing COLA and staff allowance that was previously given in the form of physical vouchers, enables employees to keep track of their benefits and settlements in one place and eliminates the need for Sunshine to print and manually handle the physical vouchers.

Boost is committed towards helping businesses and individuals capitalise on technology by continuously innovating and developing new use cases as well as features that add value and give Malaysians – both consumers and businesses – a strong case to embrace digital payments and financial services.


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