Dutch Lady expands products portfolio to tap into growth segment

Dutch Lady is reintroducing its Liquid Milk and Family Milk Powder products portfolio to tap into a growing market centered around health conscious consumer trends whilst remaining steadfast in its commitment towards building strong families with high-quality milk products.

To meet this growing demand, Dutch Lady has improved its recipes and re-introduced a new formulation with all-new packaging to highlight these changes. The brand is already synonymous with delicious and nutritious milk, and has nourished the nation for over 57 years. This new look and improved recipes will only allow it to develop further in tandem with the growing health-consciousness in the local market.

“We’re excited to bring the new and improved Dutch Lady to Malaysia in 2020. Dutch Lady milk has always been a favourite amongst Malaysians, given the nutrition and goodness of fresh milk,” said Dutch Lady Milk Industries Berhad (DLMI) Managing Director Tarang Gupta.

“The enhanced recipe and packaging is grounded in our brand’s original intent to continuously nourish our consumers with trusted quality dairy nutrition. Hence, we are confident that the refreshed Dutch Lady Liquid Milk and Family Milk Powder products will be well-received by our Malaysian consumers as we continue to innovate to encourage them to drink more milk and at all occasions,” Tarang added.

Tarang said these new Dutch Lady products were also part of the Company’s continuing goal to grow the local dairy industry while introducing an improved recipe that would better meet Malaysians’ growing appetite for healthcare and wellness and in line with the Government’s national health agenda to curb the rise of non-communicable diseases.

“As a sign of how well our products have been reformulated, these new Liquid Milk and Family Milk Powder products meet the Malaysia Healthier Choice Logo criteria, by Ministry of Health with regards to fat, calcium and sugar content for dairy category – allowing consumers to make informed choices within the same category when making purchasing decisions,” Tarang added.

While the brand is actively empowering and enabling consumers, DLMI is similarly committed to supporting the Government’s efforts to build up the national food security measures after the unprecedented impact of Covid-19. With the acquisition of 32.59 acres of industrial land in Bandar Baru Enstek, Negeri Sembilan for RM56.79 million, DLMI plans to expand manufacturing capabilities and expects to help propel the local dairy and halal industries, which are key to food security and reducing dependency on imported food items.

Additionally, as part of DLMI’s initiatives to reinforce its commitments to sustainability, the new packaging is made from recyclable materials, which are entirely sourced from the Forest Stewardship Council-certified forests and other controlled sources. Informative steps on how to recycle each pack are also included on the back of the packaging to further educate consumers on how they can be part of Dutch Lady’s sustainability initiative. A QR code has also been added to each pack, which provides consumers with information on participating recycling centers and steps on how to recycle at the respective centers when scanned.

Consumers can get their hands on the new and improved Dutch Lady milk products at all major Hypermarkets and Supermarkets, as well as e-commerce platforms from August onwards.

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