iProperty.com.my unveils i360, a virtual showroom platform for new property launches

iProperty.com.my has unveiled i360, a virtual showroom platform for new property launches by prominent property developers. The aim of  i360 is to provide an immersive virtual tour for property seekers to view their preferred properties at their own convenience. Due to the unprecedented situation caused by Covid-19, i360 provides a great opportunity for property seekers to view properties from the comfort of their own homes. 

At the same time, iProperty.com.my also announced Great Property Deals, a special campaign for property seekers to discover new property deals and find their preferred property offer and submit enquiries in one convenient place. The featured properties on Great Property Deals include discounts on various new projects starting from RM 266,000 and in diverse locations such as Puchong, KL City, Subang Jaya, Kota Kemuning and more.

Due to the Covid-19 outbreak, many Malaysian homebuyers are looking at virtual showrooms to adapt to the new normal of property viewing and to help them with their property buying decisions. In a recent iProperty.com.my consumer survey*, 89 percent of property seekers are receptive to the idea of virtual viewings. 75 percent state that it will help them decide whether or not to view a property in person while the remaining 14 percent says it is enough for them to decide whether to buy a property.

This technological innovation provides a panoramic virtual walk-through for property seekers to view their dream homes. Featured property types include service residence, condominium, terrace/link house, residential land, bungalow and villa. In addition, property seekers are able to view properties starting from RM 294,000, located in diverse locations such as Sentul, Kuchai Lama, Kepong, Subang Jaya, Shah Alam, Kota Kemuning and more.

Commenting on i360, David Mawer, General Manager, iProperty.com Malaysia Sdn Bhd said, “We are continuing to see a shift in property seekers using digital and virtual tools for their property search. This has increased further with the recent impacts of Covid-19, and the subsequent nation-wide movement orders. With the RMCO being extended till end 2020, we expect this trend to continue  – virtual property platforms will remain an important tool for property seekers. Virtual tours allow property seekers to view any number of houses in a short space of time and compare one next to another anytime, anywhere.”


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