Kidzania Kuala Lumpur signs partnership with Klook to boost recovery of tourism industry

KidZania Kuala Lumpur, the indoor edutainment centre and Klook, a travel activities and services booking platform has officially announced their exclusive Online Travel Agent (OTA) partnership. This marks KidZania Kuala Lumpur’s very first appointment of an exclusive OTA partner, signifying its trust in Klook to be its ally on the road to reignite post-MCO visitation demand and tap into its wide global user base, including the Malaysia market.

KidZania Kuala Lumpur and Klook will be co-investing in initiatives to enhance and refresh visitors’ overall experience at KidZania as well as curate marketing and promotional activities. In support of KidZania Kuala Lumpur’s mission to provide interactive and inspirational role-playing experiences for kids aged 4 to 14 years, Klook will also develop an interactive experience zone that would encourage kids to explore and be inspired by the journey of building a tech start-up. 

“Tourism Malaysia encourages such strategic partnerships in the tourism industry which is in line with our post-Covid-19 domestic tourism initiative, and will further spur growth for the industry. We are honoured to have witnessed this momentous event and look forward to more partnerships of this scale. Tourism Malaysia will lend our support to further promote this partnership via our marketing channels,” said Ammar A. Ghapar, Tourism Malaysia Director of Domestic & Events Division.

“This partnership with Klook allows us to tap into Klook’s current user base in Malaysia, as well as its strengths in the inbound tourism market when international borders reopen. We look forward to leveraging Klook’s digital marketing capabilities and technology-enabled solutions to provide an enhanced experience to our esteemed guests from the point they enter the centre to the moment they leave. ”

“Malaysians’ purchase behaviour have also shifted to booking their tickets online, especially with a leading OTA such as Klook, which provides a plethora of options for families looking for fun weekend activities. With this shift, we are confident that our partnership with Klook will result in a better customer experience overall by speeding up the entry process, especially with additional safety measures that we are taking such as temperature checking of every guest to ensure that visitors can enjoy what the centre offers with a peace of mind ” said Shahrul Nizar Ahmad, Mayor of KidZania Kuala Lumpur.

Chuan Sheng Soong, General Manager of Southeast Asia, Klook shared, “Our mission has always been to be an enabler for our merchants to reach new target audiences, increase their digital marketing capabilities and equip them with technology-enabled solutions.”

“For exclusive partners such as KidZania KL, both teams will be working together to refresh and develop tech-centric experiences within the edutainment center as well as curate marketing campaigns to meet joint business objectives and market needs. Klook is also looking to work closely with government organisations such as Tourism Malaysia and open to teaming up with other industry partners to boost the recovery of the domestic tourism market,” Chuan shared.

In celebration of this exclusive partnership, KidZania Kuala Lumpur and Klook will offer a Buy One Free One promotional offer. This offer is limited to the first 100 bookings only on the Klook website or mobile app, starting from Sept 17 at 4pm.

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