iMedia, one of Malaysia’s leading integrated digital media groups has announced it has acquired a controlling stake in Goody25, a Chinese language website in Malaysia.
The group had also announced its own plans to join Bursa Malaysia via its own 100 percent acquisition by Rev Asia Berhad, currently listed on Bursa Malaysia for approximately RM40 million. Upon approval by regulators and shareholders, the Goody25 acquisition will be part of the group’s move to Bursa.
Launched in 2015, Goody25 has grown into a prominent brand and source for many visitors from Malaysia and across the region and has consistently placed in the Top 20 websites visited by Malaysian Internet users and the top Chinese language site based on Alexa rankings.
“We take great recognition to have become the first Chinese media acquired by iMedia and we, at Goody Technologies, take this as a testament and acknowledgement to our team’s hard work and dedication. My partner, Alex Ooi and I, want to thank our users and clients for their support and we will continue to strive in providing top quality content and services. We are excited with the prospects of working with iMedia, who will serve as a solid partner in helping Goody Technologies grow further in the coming years,” said Aaron Lim, managing director of Goody Technologies.
Commenting on the acquisition, Voon Tze Khay, Chief Executive Officer and Co-founder of iMedia, said, “We are excited to welcome the Goody brands to our fast-growing content and social influencer network. Over the last few months since representing Goody25 and GoodyMY as part of our sales network, we have shown our strength and expertise in providing integrated digital solutions and influencer marketing campaigns in generating greater revenue for the group. We will continue to expand on our revenue streams by working closer and merging the KOLs under the Goody brands to be part of our larger influencer network. There is much more to come and we look forward to continue working with the Founders and their team.”
iMedia has an extensive portfolio of popular online brands and influencer network which include OhMedia, Ittify, Newswav, Malaysia Gazette and Oriental Daily Online.