Idemia launches Greenpay, an eco-friendly global offer for financial institutions

Idemia, the global leader in augmented identity, has launched Greenpay, an eco-friendly global offer for financial institutions, in line with its CSR and sustainability strategy.

Greenpay is part the company’s commitment to continuously improve each part of the payment card value chain, seeking to minimise the environmental impact of its processes and services as well as to develop innovative, eco-friendly products, services and solutions.

The initiative also aims to help customers achieve their environmental goals with IDEMIA’s product offering.

Greenpay encompasses eco-friendly card body solutions, advanced card related services like eco-
designed packaging, on-demand printing of PEFC/FSC certified card carrier, digital alert and e-
documents among other services that enable financial institutions to deploy their sustainability transformation.

Over the last few months, IDEMIA’s customers around the world, including Latin America, the US,
Europe and Asia, have adopted Greenpay. For example:


● The RHB Visa WWF Debit Card-i is a recycled PVC payment card which will be available to all
new and existing RHB customers in Malaysia from July 2020. The cards contain state-of-the-art
technology for seamless payments, have passed all durability tests and are ISO-certified and
EMV compliant.


● Idemia’s trusted solutions were chosen to accompany BBVA’s2 customers in the environmental transition journey. This partnership will progressively allow the bank to deliver cards made of “eco friendly” materials to customers in all countries where it has a presence by the end of 2021.


● Idemia also offers Treezor, a low-natural-resource-consuming card which does not compromise on security or end-user convenience.

The collaboration between Idemia and Treezor – French banking-as-a-service market leader – has culminated in the launch of the first ever eco-friendly card by a FinTech in France.

● IDEMIA was also awarded the “Environmental Claim Validation Summary” certification by its
recycled PVC supplier “UL Environment Inc.”

Furthermore, all Greenpay products & services – through Idemia’s certified partner – financially
contribute to key environmental projects around the world in line with the Sustainable Development
Goals set up by the United Nations.

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