Avon’s new global brand positioning, Watch Me Now

Beauty company, Avon has launched a new global brand campaign, ‘Watch Me Now’ as part of its efforts to strengthen its purpose and evolve to meet the current beauty and economic landscape.  

The revamp of its logo comes in hand with its 135th anniversary. Avon celebrates the success of the underdog and highlights the unexpected and underestimated aspects of the Avon brand, its people, activism, and products – for which Avon has been granted more than 750 patents and 300 awards.

Avon aims to use the power of beauty to create opportunities for people to earn on their own terms.

The Company also continues to give back to the community by supporting causes of vital importance to women such as the Avon Breast Cancer Promise that educates women about the disease.

The company is also committed towards raising awareness and influencing positive long-term change to end Gender-Based Violence. 

Angela Cretu, Avon Chief Executive Officer, said “Watch Me Now signals the start of a new chapter for Avon. We’re continuing to innovate and evolve, through investment in research, product development, and people, to ensure beauty is democratic and accessible to all.”

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