Sunway’s Food for Thought Campaign to aid urban poor in Klang Valley

Sunway has embarked on its Food for Thought campaign, targeting to distribute 4,050 packed meals to the urban poor in the Klang Valley needing nutritional support during the conditional movement control order (CMCO) period.

The Food for Thought campaign is an immediate nutritional aid programme which follows the #SunwayforGood Food Bank programme that pledges to collect 40,000 kilogrammes of food, with the aim of surpassing that target by end-2020.

The collection intends to feed 25,000 individuals in B40 families worst hit during the Covid-19 pandemic throughout the country.

Beneficiaries are the homeless and those residing in People’s Housing Project (PPR) flats, where sole breadwinners have lost their sources of income.

The food packs are provided by malls in the Klang Valley under the Sunway Malls’ umbrella, namely Sunway Pyramid, Sunway Velocity Mall and Sunway Putra Mall. 

Sunway is working with non-governmental organisations (NGOs) Kechara Soup Kitchen and Adab Youth Garage to distribute the food packs on a daily basis from Oct 23 till 30.  

Sunway Group deputy chairman, Razman Hashim said it has come to Sunway’s attention that many households are unable to afford sufficient food.

“It is now more important than ever to ensure Malaysians have basic nutrition needed during these challenging times. We have worked with select tenants in our malls to customise halal and well-balanced packed foods with proteins and vegetables.

“We hope this immediate food aid will be able to support fellow Malaysians during this challenging period,” he added.

Kechara Soup Kitchen operations director Justin Cheah said his organisation has increased food distribution since the CMCO was implemented.

“Food security is among the many issues faced by the homeless in the Klang Valley. Sunway’s assistance comes when we need it the most,” he added.

Adab Youth Garage founder Nizam Bin Samsudin, known for distributing meals to residents in PPR flats and bottom 40 percent (B40) income-group families in urban areas in Selangor, said families at PPR flats are in dire need of assistance.

“There are many cases where sole bread winners of families lost their jobs during the MCO and these families are now unable to feed their children.  Also, as people stay at home during this period, and even those operating small businesses such as selling food and wares, are highly affected.

“While higher-income families are not worried about nutrition even during this period, it becomes a primary concern for families and their children at PPR flats as they are trying very hard to save money, not knowing how long their hardship will last,” he added.

The #SunwayforGood Food Bank programme is among the #SunwayforGood initiatives that have helped 38,487 people this year.

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