Penjana MSMEs e-commerce campaign generate sales over RM1.2 billion

The Penjana Micro, and Small-and-Medium-Sized-Companies (MSMEs) E-Commerce Campaign and Penjana Shop Malaysia Online initiatives have generated e-commerce sales of over RM1.2 billion.

The programmes under the National Economic Recovery Plan (Penjana) and implemented by Malaysia Digital Economy Corporation (MDEC) were executed using a public-private partnership co-funded together with 22 participating e-commerce partners.

Launched in late June, the Penjana MSMEs E-commerce Campaign was introduced to facilitate local businesses to sustain their operations and gradually enhance productivity to spur short economic recovery. 

To date, the participating e-commerce partners have collectively recorded over 45,000 new MSMEs registered on the various e-commerce platforms and a total of over 115,000 MSMEs that have benefited from the campaign. Total e-commerce sales generated from the campaign currently sits at over RM332 million. 

Complementing the Penjana MSMEs E-commerce Campaign was the Penjana Shop Malaysia Online, an initiative designed to encourage online consumption of products from local retailers through digital vouchers.

Like the Penjana MSMEs E-commerce campaign, the Penjana Shop Malaysia Online was co-funded by the Government and 22 participating e-commerce partners.

The initiative was undoubtedly a success as it generated over RM896 million in e-commerce sales which has benefitted over 7.8 million consumers and over 210,000 Malaysian sellers nationwide.

“As we combat the Covid-19 pandemic, one of the Government’s main aims is to ensure economic stability and to protect the livelihoods and businesses of the people. I’m glad that the Penjana MSMEs E-commerce initiatives have achieved such encouraging results within a short period. 

This bodes well for our economic recovery efforts in the short- and medium-term. The Government will continue to facilitate local MSMEs and entrepreneurs in shifting their businesses online as not only helps them expand their customer reach, but also ensure that they are future-ready and competitive,” said Zafrul Tengku Abdul Aziz, Minister of Finance.

Besides the sales generated, the increase in digitally-powered businesses brings new job opportunities and provides benefits to local e-commerce players such as those providing digital marketing, delivery, and e-payment services.

“We can see that the digital shift to e-commerce will help future-proof the economy. The Penjana MSMEs E-commerce campaign and Penjana Shop Malaysia Online initiative are real proof that Malaysian businesses and consumers are ready to go digital and thrive to make Malaysia the heart of digital ASEAN. 

Today, we reached a milestone in the growth of the total PENJANA e-commerce sales with total number of e-commerce sales amounting to RM1.2 billion being generated within four months and we would like to thank our partners for making both of the Penjana E-Commerce initiatives a success,” said MDEC’s Chief Executive Officer Surina Shukri. 

“We will definitely continue to accelerate digital transformation and encourage e-commerce adoption amongst local MSMEs through our eUsahawan and Go-eCommerce programmes. Both of which are designed to cultivate digitally-skilled Malaysians and digitally-powered businesses,” Surina added.

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