2020 has not gone down well for large scale events, major exhibitions have either been cancelled or moved online virtually. MIHAS or the Malaysian International Halal Showcase which was initially scheduled for September this year was cancelled due to Covid-19, Malaysia External Trade Development Corporation the owner of the event felt it was the best thing do, due to the rising number of cases as the the third wave hit the country. On the hindsight this was probably the best approach for the safety of the exhibitors, visitors and delegates.
With better know-how in handling the post pandemic event schedule, MATRADE has now confirmed in fixing the new dates for the 17th MIHAS. The largest international halal showcase will take place from 9th to 12th September 2021, at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur.
Making the announcement, MATRADE’s Chief Executive Officer, Dato’ Wan Latiff Wan Musa, highlighted that Malaysia has long established a leading position as a global Halal player. “We also see opportunities driven by accelerated digitisation and changing consumer behaviours in the new normal and new world economy. The 17th MIHAS will place special emphasis on the agenda of helping local and international players look to innovation and sustainable initiatives to spearhead steady growth for the Halal economy.”
Themed, “Empowering Halal, Tomorrow, Together”, the 17th MIHAS is designed to serve businesses in the halal industry to constantly innovate, be resilient and adapt to succeed in a ‘new normal’ landscape. As in previous years patrons can expect to see the gathering of Halal manufacturers, service providers, inventors, policymakers, financiers and investors. Known to be a robust marketplace for both international and local players, MIHAS offers vendors opportunities to go beyond Halal food including Halal pharmaceutical, medical devices, finance, modest fashion, personal care and cosmetics, green technologies and even Muslim-friendly tourism.
The Islamic Economy is a two-trillion-dollar market opportunity across a range of lifestyle products and services. It is projected to grow to USD3.2 trillion by 2024. MIHAS has successfully attracted the attendance of over 404,000 participants including exhibitors, visitors and Halal services companies from more than 90 countries since its inception in 2004. The event has generated over RM17.2 billion in business leads since it first started in 2004.