The Malaysia Digital Economy Corporation (MDEC) announced the launch of its all-new Go-eCommerce Expo, an e-commerce virtual conference that will run from Dec 8 – 10.
The initiative aims to help local businesses, especially micro, small, and medium-sized enterprises (MSMEs) to address and overcome the ongoing economic uncertainties that the global pandemic caused.
It plans to achieve this by encouraging them to embrace e-commerce in order to diversify their income streams.
The Go-eCommerce Expo will be held virtually over three days and will feature webinars and workshops with top e-commerce experts and industry stalwarts, such as EasyParcel, GOLOG, iLike, Janio Asia, MODEN KOL, MPAY, PayNet, SHOPLINE, Split, TresGo, and Visa.
It will be working closely with nine strategic partners – ACCCIM, eKUD, MAICCI, MATRADE, MRA, MRCA, PERDASAMA, SME Corp, TM ONE – to ensure a wider audience reach and boost uptake among local SMEs that benefit from this event.
The objective of the initiative is to promote the use of e-commerce, specifically with live streaming e-commerce as a new sales source for local Malaysian businesses. This will in turn promote a multi-channel sales approach that will help them capture a wider audience and drive higher sales.
Live streaming e-commerce, which increases the social experience of buyers, is taking the world by storm.
The format usually involves the content streamer, often the business owner or celebrity ambassador, who promotes the products through the real-time broadcast that is hosted on the e-commerce platform and takes queries on the item from the audience tuning in.
It has proven highly effective in combining the elements of offline and online shopping experiences, making it a more effective strategy to optimise e-commerce conversion.
Song Hock Koon, Director of E-Commerce Division, MDEC stated that the rise in popularity of live stream e-commerce points to the growing acceptance of using this concept.
This can be used to quickly boost local SMEs that have yet to make the digital transformation or just started their digital journey on an e-commerce platform. Digitalisation in so many ways is no longer a choice but a necessity.
“SMEs are the backbone of our economy, contributing nearly 40 percent to the national GDP and employing almost half of the country’s workforce. We cannot afford to overlook their welfare in the digital economy.
At MDEC, we view the new normal as a golden opportunity for small businesses to embrace digitalisation of their businesses. We understand that this can be a scary proposition for some SMEs.
Therefore, we are easing the process via initiatives like the Go-eCommerce Expo that can help them stand out and reach a wider market through effective means such, as live streaming e-commerce,” Song added.