The Cooler Lumpur Festival launched its e-commerce platform together with its first ever online festive campaign titled Projek Cool Christmas this December.
As part of the campaign, The Cooler Lumpur Festival will be showcasing two popular festival tracks namely the pioneering artisanal food creators market of its kind Belly Good Food Market in partnership with Mardi Artisan Grocer and, community build project Bikin For Charity in partnership with Ignition Lab.
“Seeing as we have built formidable festival assets including the likes of our crowd-favourite the Belly Good Food Market and community initiative Bikin For Charity, we wanted to extend our offerings beyond a physical environment hence the introduction of our e-commerce platform through the launch of our Projek Cool Christmas campaign.
Given the timeliness of the upcoming festive season, we took this opportunity to roll out a community and do-good-feel-good campaign that gives us the chance to bring some cheer back to the people and provide them with the opportunity to give back during these challenging and admittedly bizarre times whilst supporting our creatives operating in the artisanal food and woodwork space,” Hardesh Singh, Executive Creative Director of The Cooler Lumpur Festival said.
“Our partnership with Mardi Artisan Grocer and Ignition Lab is something we’re very excited about. At The Cooler Lumpur Festival, it is our vision to be the leading influential ideas festival in Southeast Asia through dialogue, experience and engagement that can impact communities in a positive and enriching way.
With these partnerships in place, The Cooler Lumpur Festival will be able to expand its network and reach across Malaysia and the region, the same way festival fans can partake in the festival’s happenings.
Mardi Artisan Grocer is a platform that aims to nurture, train and market local farmers, artisans and food producers of agro-based products in Malaysia. As an agent under MARDI, the organisation aims to bring the very best of Malaysian food products to the global market.
“It’s an honour for Mardi Artisan Grocer to come on board as the Official Food Partner of the Projek Cool Christmas campaign.
Through this partnership, we not only want to connect and grow our communities but we also seek to enable Malaysian food creators of tomorrow to have a bigger footprint in and around the region.
We strive to work towards cementing the Belly Good Food Market as the artisanal food platform within the region and look forward to what we can achieve together,” Lynn Marian, Co-Founder and Vice President of Branding & Marketing at MARDI Artisan Grocer stated.
The second campaign initiative, which is the social contribution project Bikin For Charity, invites the community to make a pledge to build wooden furniture that will be donated to selected beneficiaries in need.
Upon making a pledge, pledgers can also opt to build the furniture themselves in a pre-scheduled session at Ignition Lab’s premises during the months of December 2020 and January 2021.
Using woodworking as a teaching mechanism, Ignition Lab is on a mission to promote creative thinking, encourage effective teamwork and build positive communication practices in a manner different from typical training programs.
“At Ignition Lab, we have always placed importance on community service. This is why we provide the opportunity and open doors for inspirational projects that have empowering outcomes.
We received overwhelming response from our community build project at last year’s The Cooler Lumpur Festival and am ecstatic to be partnering with the festival again on yet another campaign that doesn’t just drive sales, but fulfils a bigger purpose which is to encourage kindness by doing nice things for each other.
Through this campaign, we will be donating all built furniture towards two beneficiaries – Darul Hedayah Rohingya Academy in Ipoh and Sekolah Menengah Kebangsaan Setapak Indah, who are in dire need for these basic necessities.
We hope that those who pledge and choose to build the furniture themselves will also learn to value the woodwork which is an artform of its own,” Alan Ng, Co-Founder of Ignition Lab addressed.
Customers are able to purchase Christmas food hampers and make pledges during the month of December 2020.
Prices of Christmas food hampers range from RM80 to RM150 whereas pledges to build furniture are RM100 per furniture.
