MDEC launches Go-eCommerce Expo, highlights live streaming e-commerce for SMEs

The Malaysia Digital Economy Corporation (MDEC) has announced the launch of its all-new Go-eCommerce Expo, an e-commerce virtual conference.

The conference will run from December 8 to 10. The initiative aims to help local businesses, especially micro-, small-, and medium-sized enterprises (MSMEs) address and overcome the ongoing economic uncertainties that the global pandemic caused. 

It hopes to achieve this by encouraging them to embrace e-commerce in order to diversify their income streams. 

The Expo will be held virtually over three days and will feature webinars and workshops with top e-commerce experts and industry stalwarts, such as EasyParcel, GOLOG, iLike, Janio Asia, MODEN KOL, MPAY, PayNet, SHOPLINE, Split, TresGo, and Visa. 

It will also be working closely with nine strategic partners – ACCCIM, eKUD, MAICCI, MATRADE, MRA, MRCA, PERDASAMA, SME Corp, TM ONE – to ensure a wider audience reach and boost uptake among local SMEs that benefit from this event. 

The objective of the initiative is to promote the use of e-commerce, specifically with live streaming e-commerce as a new sales source for local Malaysian businesses. This will, in turn, promote a multi-channel sales approach that will help them capture a wider audience and drive higher sales. 

For Song Hock Koon, Director, E-Commerce Division, MDEC, the rise in popularity of live stream e-commerce points to the growing acceptance of using this concept. 

This can be used to quickly boost local SMEs that have yet to make the digital transformation or just started their digital journey on an e-commerce platform. Digitalisation, in so many ways, is no longer a choice but a necessity.

“SMEs are the backbone of our economy, contributing nearly 40 percent to the national GDP and employing almost half of the country’s workforce. We cannot afford to overlook their welfare in the digital economy. 

At MDEC, we view the new normal as a golden opportunity for small businesses to embrace digitalisation of their businesses. We understand that this can be a scary proposition for some SMEs, therefore, we are easing the process via initiatives like the Go-eCommerce Expo that can help them stand out and reach a wider market through effective means such, as live streaming e-commerce,” Song said.

The expo rides on the back of the highly successful e-Dagang Expo that MDEC organised in May this year. Attracting over 67,000 participants, the inaugural e-commerce virtual fair was the first and largest of its kind in the country and offered participants invaluable advice and information from leading e-commerce players.

“We have taken cues from the success of the previous event. From the feedback received, many mom-and-pop shops were only then made aware of the benefits and process of digitalising their businesses. 

This is an ongoing endeavour. There are many more SMEs that can benefit from digital transformation and this second rendition represents the ongoing effort to reach out to them and enable them to embrace the need to go digital. 

For Malaysia to fully realise its potential as a regional digital powerhouse, we must continue to develop and introduce initiatives that can help build sustainable digital businesses and sustain as well as expand the digital economy. No single business should be left behind. The Go-eCommerce Expo is the next step towards making digital for all a reality,” he added.

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