PIKOM, the National Tech Association of Malaysia, looks to increase engagement with the tech industry by introducing a new flagship platform for its members through a collaboration with multi-award-winning AI and Big Data technology market leader Fusionex.
At the MoU signing ceremony between PIKOM and Fusionex, this collaboration marked the envisioning of a digital interactive space that includes an ecommerce marketplace, an exhibition showcase and a B2B meeting space, all in a single platform.
“We are very excited to be providing this platform for our members to exhibit their products and services. It will enable them to virtually connect with their customers and create more opportunities to gain new customers. With all of the aggressive digital transformation activities currently taking place, this platform aims to become the ultimate all-in-one hub for our members to reach global markets,” said PIKOM Chairman Danny Lee.
“Fusionex is proud to take our partnership with PIKOM to a new level. This platform will provide the impetus towards digital transformation. Those who utilize it can look forward to enjoying increased exposure and opportunities via the platform’s embedded digital and performance-based marketing as well as AI and data analytics capabilities,” said Fusionex Group CEO Dato’ Seri Ivan Teh.
Following the MoU signing, PIKOM will roll out the platform for its members to exhibit and offer their products and services, organize B2B meetings and conduct webinars online. A soft launch for the platform has been scheduled for Q1 2021.
“Currently we see most businesses struggling to survive amidst the ongoing Covid-19 pandemic. Digital businesses have been one of the bright spots for the economy and as such members can easily come on board and use this platform to grow their businesses,” said Lee.
The PIKOM chairman also stressed that IT must remain an essential service in order to support businesses across all sectors that are looking to move towards digitalization. PIKOM, who represents over 1,000 members, remains focused in driving the move towards a digital economy.