With automation threatening various existing jobs coupled with a shortage of qualified talent in emerging roles, there arises an immediate need for the upskilling of present employees to become what the industry terms as ‘workforce of the future’.
“Due to rising demand for digital tools and processes, there is an urgent need for Malaysians to appreciate the need to continuously upskill themselves with digital technologies, digital literacy and transferable skills,” JobStreet country manager Gan Bock Herm (pic) told Business Today in an exclusive interview.
“The reality is that the Covid-19 pandemic has accelerated the need for Malaysia to progressively build a ‘digital first’ workforce. Every member of the workforce – from frontlines to the C-suite – needs to continually enhance their digital skills to survive and thrive in the ‘new norm’. As a result, traditional roles are fast disappearing, while roles involving the ‘workforce of the future’ are fast emerging,” added Gan.
The leading online employment portal JobStreet also recently unveiled a brand new logo and look to complement more user-friendly features to help Malaysians, particularly those affected by the Covid-19 pandemic, land new careers.
Gan said that JobStreet is evolving with the times in its aim to become a talent platform with the tools and resources needed for candidates to be ‘future-ready’.
“This aim is fuelled by our passion and purpose to elevate both candidates and hirers to the next level, particularly after the devastation caused by Covid-19,” said Gan.
Gan described the onset of the Covid-19 pandemic as a ‘frightening period’ but is seeing the economy recovering at a better than expected pace.
“Our studies indicate that there appears to be a positive outlook in hiring trends, with some 74% of employers expected to make new hires by the first quarter of 2021,” said Gan.
Gan explained that JobStreet’s ‘brand evolution’ initiative involved the company recalibrating the platform with the objective of matching aspiring candidates and employers with ‘jobs that matter’.
“JobStreet’s mission is to work with passion and purpose in line with our commitment to connect candidates and hirers with what matters to them most,” said Gan.
“More than just directing candidates to a position or a hirer, JobStreet serves as a platform that connects people not only to jobs where their skill set is needed but also where they can pursue a meaningful career.”
“Our brand’s evolution and enhancement to the platform’s features serve as testimony as to how JobStreet is undergoing a transformation to become even more customer-centric, more digital savvy, and more insights led,” said Gan.
As a partner to both candidates and hirers, JobStreet remains committed to its role in helping rebuild careers and the economy, while revamping the whole employment experience to be more dynamic and relevant.
JobStreet aspires to be a ‘trusted career partner’ for Malaysians, and one which remains committed to innovation, evolution, and great customer value.
“Jobs are at the forefront of the economy, and JobStreet is a frontliner for economic recovery,” said Gan.
“Our purpose remains stronger and more relevant than ever – to improve lives through better careers.”
Since its establishment in 1997, JobStreet has continued to evolve to more than just an online job platform.
JobStreet remains the number 1 talent sourcing partner in Asia with the greatest number of candidates, having 30 million candidates and over 570,000 hirers, an average of 15 million visits to their websites every month and over 600,000 job opportunities available at any given time.
JobStreet has also produced data-driven job reports vital during the onset of the pandemic, providing the public and private sectors with up-to-date employment statistics, inspirational support, and industry insights.
The company also recently participated in a public-private partnership with the Penang State Government, through InvestPenang. Through a 7-day virtual career platform titled ‘Career Exploration Week: My Penang My Workplace’, the aim is for talents to explore an array of exciting employment opportunities and to understand Penang’s thriving industry that opens up vast career growth.
This virtual platform had benefited active job-seekers and also industries as companies are able to promote their employment branding and career opportunities for current and future hires.
“Also at our end, JobStreet is constantly looking for ways to improve the experience of both employers and candidates. The JobStreet employment platform has been enhanced with AI, making it easier to comprehend what a candidate is looking for, and thereby routing them to the most relevant job opportunities,” said Gan.
“Our new mobile app, also powered by AI, now comes with a new and refreshed look. People who are interested in exploring and applying for new job opportunities are now able to sign up, create a profile and use the app anytime, anywhere.”
Visit their website for more news and updates from JobStreet.