SAP Malaysia continues to support Malaysian businesses affected by Covid-19


With Malaysia now facing the third wave of the Covid-19 outbreak, SAP Malaysia is working to support customers maintain their business continuity needed to provide necessary support and service.

SAP Malaysia managing director Hong Kok Cheong said the third wave in Malaysia – like various other countries worldwide – has led to unforeseen pressures and challenges on customers’ businesses.

“As each of our customers has a unique and confidential relationship with SAP, we ask for impacted customers to reach out to us so that we can provide the attention and requirements needed to help them through this trying period,” added Hong in a statement.

“We do empathise with our customers whose businesses had been severely affected by the pandemic.

“SAP’s strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best,” added Hong.

Today, 77% of the world’s transaction revenue touches an SAP system.

In Malaysia, SAP has been operating for 28 years thus far and is actively involved in the country’s various industries such as banking and financial services, public sector, retail, healthcare, oil and gas, transformation, telecommunications and utilities.

When the pandemic hit earlier this year, SAP opened free access to various technology solutions that differentiate and support businesses and individuals who are navigating disrupted supply chains and travel or exploring new ways of working.

Ernst & Young Advisory Sdn Bhd (EY Malaysia) also implemented SAP solutions that could be used by the Ministry of Health (MoH) to support in the supply of medical and protective equipment to hospitals.  

These solutions, which include SAP Sales & Service Cloud, aim to provide optimum logistical support and response to organisations working to assist the Health Ministry supply ventilators and protective equipment to hospitals as well as other health-related organisations under its wings.

The application is instrumental in channelling pledges from institutions and individuals looking to contribute hospital-related items via an integrated platform.

“We believe that the SAP solutions implemented by EY had contributed greatly towards better coordination for various government hospitals and facilities, including the distribution of personal protective equipment (PPE) such as masks and gloves,” said EY Asean advisory leader Chow Sang Hoe.

Hong said that, while public health officials are exhausting every available means to contain the pandemic, Malaysians can also do their part to flatten the curve by leveraging on latest technologies.

“At our end, SAP is focused on supporting every customer to become a best-run business. Together, we help the world run better and improve people’s lives,” said Hong.

“Best-run businesses are intelligent enterprises – applying advanced technologies and best practices within agile, integrated business processes to become more resilient, successful and sustainable,” concluded Hong.

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