Multi-currency mobile wallet, YouTrip has announced a six-year partnership with Visa to accelerate its expansion into the rest of Southeast Asia, starting with Malaysia and Philippines.
Currently present in Singapore and Thailand, YouTrip has amassed over one million downloads to date. The announcement comes a year after YouTrip’s first regional expansion to Thailand in partnership with Kasikornbank, one of Thailand’s largest banks with over 13.9 million online banking customers as of November 2020.
YouTrip has successfully pivoted to overseas e-commerce payment and recorded a three-fold increase in quarterly transactions, compared to the same period last year.
With rising disposable incomes and increased air connectivity, the region (SEA) is part of Asia Pacific’s projected US$541million outbound tourism expenditure in 2030.
Consumers in Southeast Asia are also demonstrating a strong preference for digital payments, with close to 70 per cent expecting their usage of cashless payment methods to increase over the next 12 months, according to Visa’s Consumer Payment Attitudes study[1].
With regional travel poised to be the first step towards international travel recovery, this presents YouTrip with an opportunity to solve a unique pain point for Southeast Asian travellers. Unlike regional travel in other parts of the world such as Europe or the United States of America, travelling within Southeast Asia requires multi-currency spending.
Coupled with the year-long pent up demand for travel and cross-border payment, this puts YouTrip in good stead for further expansion.
Leveraging on Visa’s global network of 70 million merchant locations worldwide, YouTrip aims to enable Southeast Asia travellers with access to cross border payment solutions such as wholesale exchange rates and no foreign currency transaction fees in over 150 currencies.
Caecilia Chu, Co-Founder and CEO of YouTrip shared, “Our partnership with Visa will enable our continued growth to drive the next generation of payment innovation of cross border payments. We are incredibly excited for the opportunities ahead to serve millions of consumers in Southeast Asia and empower them with the solutions they deserve.”
YouTrip looks to Malaysia and the Philippines as the next potential markets in the next six to 12 months. The two markets present massive untapped potential with outbound travel expenditure expected to reach US$12.4bn and US$12.0bn from Malaysia and Philippines respectively in 2021.
Additionally, Malaysia and the Philippines are two of the fastest-growing Southeast Asian countries in mobile payment adoption, from 17 percent to 40 percent and 14 percent to 45 percent respectively. The partnership presents YouTrip the opportunity to bring its hyper localised, ‘Truly No Fees’ proposition to a growing group of digitally adept travellers.
“In a short span of two years, we have established YouTrip as a leading multi-currency wallet in both Singapore and Thailand. With our strong foundation, we look forward to combining our market-winning expertise along with Visa’s payment innovations to the rest of Southeast Asia, starting with Malaysia and Philippines,” Kelvin Lam, Regional General Manager of YouTrip added.
Matt Wood, Head of Digital Partnerships Asia Pacific, Visa said, “We are excited to work with YouTrip across Southeast Asia to provide consumers and businesses with a multi-currency payment solution that is ideal for international eCommerce and cross-border travel. Together, we look forward to bringing faster, safer and more convenient digital payments to people across the region.”
[1] Visa Consumer Payment Attitudes Study was conducted in August 2019 among 5,102 consumers across Southeast Asia
