Pandemic Shapes Consumer Technology Trends In 2021

2020 has been a whirlwind year for the advancement of technology. Aside from the new gadget launches, brand collaborations and big strides into the e-commerce sector, the one-too-many virtual meetings and food deliveries we had in 2020 signalled how technology has truly integrated itself into our everyday lives. Along with ‘unprecedented’ as the People’s Choice 2020 Word of the Year by, it would be safe to say that ‘digital transformation’ is not far behind.

One of the by-products of the pandemic is accelerated digital and technological adoption, as companies worldwide shift into full throttle nearly overnight to accommodate remote working and integrated workflow systems.

Centered on innovation some of the smartphone brands have been working hard to enable users to better adapt to the new environment using technology, for instance Vivo has generated a slew of products destined for this purpose. And the pipeline for 2021 is looking much brighter.

  1. Consumers to get a taste of the Internet of Things (IoT) with wearables

The Internet of Things (IoT), in its simplest sense, is the idea of machines talking to machines to exchange information. Imagine your alarm clock waking you up a few hours before an appointment it sees on your calendar, and tells the coffee machine to have a hot cuppa ready by the time you have showered, and notifies the car to start and choose the fastest route to your destination – and all of this can be triggered by adding an appointment into one smart device. In a broader sense, IoT allows for a more efficient and automated way of doing things and plays a big role in breaking into the fourth industrial revolution.

Bringing this concept and efficiency directly to consumers, smartphone brands are looking to conquer the smart home market and give users a way to control devices in their homes through their smartphones and integrated voice commands. Vivo’s new smart Watch features intelligent exercise and health recognition and analysis, near-field communication (NFC) for subway and bus access in 300 cities across China, and performs functions such as setting alarms, controlling music and execute commands through voice assistant.

Plans for 5G to gain momentum in Southeast Asia

Whilst many cities around the Southeast Asia region are still operating on a 4G network, 2020’s accelerated digital adoption shows a promising demand for 5G network, with governments and private sectors alike laying down plans to ensure that they are ready to reap in all the benefits the technology will bring in coming years.

The past decades have shown how fast technology has evolved within a short period and it comes to no surprise that 6G is already in the talks, especially as computing speeds enter the quantum realm.

Just as 5G is starting large-scale commercialisation around the world, industry leaders like vivo established a research team for 6G and explored the possible scenarios for digital life in 2030. Projected development trends shows 11 aspects closely related to people’s lives in ten years and offered a preliminary view of the vision for 6G and its possibilities. If 5G is all about maximising digital connections, the 6G vision is a seamless fusion of the physical and digital worlds.

2021 will see greater technological adoption from consumers and innovation from the industry, and the future of smartphones will not just be in people’s pockets, but also in their homes and the world around them. IoT, 5G and 6G, users will be able to stay on top of the latest advancements and reap in the benefits the future will bring.

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