HL iSmart Invest to allow investors to invest without meeting unit trust adviser


Hong Leong Asset Management Bhd. (Hong Leong AM) has announced an online investment platform “HL iSmart Invest” allowing investors to have access to unit trust product information and can invest without meeting a unit trust adviser.

HL iSmart Invest notablyenables investors to perform online transactions such as subscriptions, redemptions, and to switch between Hong Leong AM’s unit trust funds. This complemented the digital shift Hong Leong AM experienced this year to spur retail investor demand for investments.

Hoo See Kheng, Chief Executive Officer (CEO) of Hong Leong AM, said that the Covid-19 outbreak called for a new digital strategy in the investment industry. The change towards teach-savvy was vital to enhance the customer’s experience and digitalisation makes it easier.

Hong Leong AM believed that HL iSmart Invest can cater to the increasingly digitised consumers added the CEO

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