Volvo Car Malaysia has announced a total sales of 1,950 units in 2020, recording a 3.6 percent increase compared to the previous year.
The company saw a decline in the first half of 2020 with a 56.1 percent decline in sales as the Covid-19 outbreak took hold of the automotive sector. In the second half, the automotive company saw recovery by closing the year on a strong note.
Volvo Car Malaysia notably recovered their sales and recorded second-highest sales of the year in July during the government’s sales tax holiday. The renewed interest was driven by the sales tax holiday announced in the Malaysian Government’s Short-Term Economic Recovery plan.
As part of their reinforcement to digitalise, Volvo Car Malaysia’s new Online Ordering System allows customers to make online bookings from their homes. The Digital Silent Salesman (DSS) 2.0 was also introduced to digitally display the necessary details of the car.
“We are proud of Volvo Car Malaysia achieved despite this turbulent time and challenges that we faced. The government’s sales tax holiday and the collective efforts of the dealers and the staff,” Nalin Jain, Managing Director of Volvo Car Malaysia said.
Volvo Car Malaysia notably kicked off their sustainability plan by introducing Green Planet, Green Drive and Green Seeds in Q3 2020.
The company opined that their A Million More campaign, that they took a stance by announcing the 180kph speed cap, is to ensure the safety of their consumers.
“2021 will be big for Volvo Car Malaysia as we look to switch all aspects of our business to add on more sustainable solutions and bring in more products offerings to suit the different needs of Malaysians while helping them make more sustainable choices,” the Managing Director added.