Lazada Malaysia has announced the ‘Pakej Kedai Pintar 2.0’ stimulus package, with a funding of RM44 million. The package aims to help more than 70,000 local small-and-medium-sized enterprises (SMEs) throughout the second Movement Control Order (MCO).
‘Pakej Kedai Pintar 2.0’ participants, new and existing, can enjoy zero percent commission rates, waived payment rates, 90 days dedicated store-building support, Lazada University training, subsidised advertising credits for Sponsored Search, and free product exposure slots on Lazada Flash Sale.
“The company is able to leverage a strong consumer base to help local SMEs with their business and enable the SMEs to retain the employees’ job. The impact goes beyond short term as, long-term wise, the end-to-end digital transformation of entrepreneurs can promote sustainability and growth.
“From upskilling in store building and customer engagement. This can provide a unique access of real-time behavioural data, and eventually boost conversion,” said Sherry Tan, Chief Business Officer of Lazada Malaysia.
The initiative aims to identify business pain points and offer solutions with subsidies and bonus exposure to help local SMEs to boost their sales.
Digitalisation made easier with the initiative as SMEs with little or no experience in e-commerce can easily diversify the revenue streams without incurring more capital cost.
Additionally, participants in ‘Pakej Kedai Pintar 1.0’ like D Mart and Unimart.my sold more than 8,000 kg of fresh vegetables and 6,000kg of frozen food respectively during 2020’s MCO.
Last year’s programme, with an allocated RM10 million funding, has helped SMEs sell online, stabilised jobs and supported the country’s economy during the Covid-19 outbreak. The initiative also benefited an estimated of 50,000 local SMEs to mitigate the impact of the Covid-19 outbreak by applying digitalisation.
