Following the announcement of a second Movement Control Order (MCO 2.0), Shopee spotlight the comparison between previous online shopping patterns, but this time with no sign of panic buying.
In comparison to the first MCO back in March 2020, orders were dominated by the purchase of daily essentials such as food, face masks and hand sanitizers.
However, during this MCO 2.0, Malaysians were seen to be actively buying consumer tech goods and home improvement tools on top of their growing demand for face masks, dry, processed, fresh and frozen foods, as well as health and cleaning products.
Ian Ho, Regional Managing Director of Shopee explained that this was likely because Malaysians are more prepared and know what to expect during the MCO.
“Unlike the previous MCO where daily essentials accounted for the bulk of the orders on our platform, this time round, the data revealed that Malaysians are also purchasing items to adapt to working and studying remotely as well as to spruce up the home,” he explained.
Notably, the items such as laptops, smartphones, tablets, network components, keyboards, printers and audio systems saw a growth of four and a half times to over 550,000 units sold.
Meanwhile, home decor products recorded an eight times uplift to over 900,000 items sold.
As Malaysian Chinese gearing up for Chinese New Year at home, Shopee are said to be offering Malaysians with upsized deals such as essential products purchase with daily 88 percent off discount vouchers, free shipping with a minimum spend of RM10 as well as bargains priced at a mere 8 cent.