Desamal Capital becomes strategic shareholder in digital company, PersonEdge

PersonEdge has formed a partnership with Desamal Capital, who opted to become a strategic shareholder of the fast-growing digital company. 

Pioneered and focused on strategic planning, managing and executing highly effective social media marketing plans for international and local brands, PersonEdge has successfully made its presence known as one of the top social marketing agencies in Malaysia with major clients to boast such as Digi, Asus, Nestle, Yayoi, Crocodile, and other well-known global brands.

After considering the exponential growth of its business in Malaysia and the considerable values to be harnessed, PersonEdge agreed on the partnership with Desamal Capital, and is eager to strengthen support and contribute to the development of social media to a broader range of audience.

The PersonEdge – Desamal partnership brings together deep skills in business and technology strategy, product ideation, technology development and deployment, and organisational change management to help support clients through successful transformations.

Choo Mei Sze, Founder of PersonEdge said that being in partnership with one of the most forward-thinking corporations proved to be a beneficial solution, acknowledging that Desamal Capital has a slew of achievements and recognitions under their belt, and they are keen to cooperate with an establishment that shows a deep interest in the digital media arena.

“This partnership with Desamal marks a milestone in the growth of PersonEdge. As we are one of the pioneers in social media strategy and management in Malaysia, with this partnership, we envision to attract top talents in this field, and also provide social media and possible digital solutions to not only MNC’s but other local brands that aim to grow in the future,” said Choo Mei Sze. 

“Digital media is growing at a significant rate in the country. By allowing social media strategy and management services to be available to all, especially now that we are all stuck in the pandemic bubble, digital media is getting more and more crucial and we need to get ourselves further advanced in order to cater to the growing market.”

Mei Sze believes that by exploring this partnership with Desamal Capital, it allows Malaysian or international brands (that are looking to explore the Malaysian market) to further build their network presence and penetrate the growing market globally. 

“We at PersonEdge are truly excited to expand our service package through this partnership. We plan to expand our team to 10 or 15 more by the end of the year, and we are aggressively hiring more to accommodate the additional brands that we have. With this expansion we are able to offer new technological capabilities, new and enhanced business systems, and will have access to a deep well of highly-talented team members,” added Mei Sze.

“As an independent and fast-growing company, we are committed to grow alongside our customers and partners to help them gain a strong footing in an ever-changing and competitive landscape, and we are determined to expand to other Asian countries in the future with these offerings.”

For more information on PersonEdge, visit

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