Online grocery delivery company, HappyFresh has partnered with Ben’s Independent Grocer (B.I.G), and is set to deliver a seamless groceries shopping service via its app and web features.
HappyFresh has also taken steps to make online grocery shopping affordable by offering free delivery for certain average basket sizes, lowering their delivery fees and removing the minimum spend at various supermarkets.
With the Movement Control Order (MCO) being reinstated, HappyFresh added more variety to ensure that consumers can easily shop at their preferred grocery chains via its app and web platforms. By teaming with B.I.G, customers can stock up their groceries with a vast array of imported and local items, which now includes over 300 exclusive lines from Waitrose UK.
“Our customers have really taken to getting their favourite grocery items picked and delivered for them, especially since the Covid pandemic made us all stay at home. Therefore, we are delighted for our B.I.G. customers to now be able to access their favourites through our partnership with HappyFresh Malaysia,” said Geoff King, CEO of The Food Purveyor that currently operates four supermarket brands Village Grocer, Ben’s Independent Grocer (B.I.G.), BSC Fine Foods, and Pasaraya OTK.
Since the initial Movement Control Order (MCO), HappyFresh has taken steps to ensure consumers can get their groceries throughout the pandemic.
HappyFresh has noticed a fall in spending power due to the pandemic and has since lowered their delivery fee, free for certain average basket size, and removed their minimum spend threshold at various supermarkets and stores to make online grocery shopping affordable for various households within their operating markets.
HappyFresh has also been actively giving back to the community in 2020 and will continue its efforts throughout 2021. Among the recent efforts include a collaboration with Dreamr and The National Autism Society of Malaysia (NASOM) to deliver Christmas gifts to 100 autistic children of all ages around Kuala Lumpur. HappyFresh will also be looking to reactivate their donation campaigns to help those heavily affected by the lengthy pandemic situation in the country.
