Malaysia’s friendly neighbourhood burger joint Sixty Bites rolls out a brand refresh, changing its name to Morbites. The rebranding campaign aims to place a stronger emphasis on its menu and solidify their customers’ burger experience. This initiative is also part of the company’s strategy to enter its next phase of growth in the Malaysian burger scene.
Founded in 2017, Morbites was taken over by John Justin Tey and Amer Ezzadeen in mid-2019 and has since undergone a brand expansion. The expansion included a central kitchen, a food truck, and burgers stalls via strategic collaboration with partners in the Food and Beverages (F&B) industry.
When it comes to creative and innovative menu items, Morbites is known to delight and surprise customers with new explosive flavours, offering a fulfilling burger experience. As part of the rebrand, Morbites strives to embrace plant-based eating by now offering its Beyond Meat Burger which is a 100% vegan burger at all outlets starting this month. Specially created for vegans and vegetarians in mind, or anyone looking for a healthy, hearty meal, this delectable meatless burger consists of homemade focaccia buns, a Beyond Meat burger patty, topped with green lettuce, vegan cheese as well as a distinctive, creamy guac salsa sauce and Morbites’ famous onion jam.
Not forgetting loyal burger enthusiasts, foodies will be able to sample Morbites’ new offering, the Crispy Chikin Delux available starting this month. Made to order, this boneless chicken thigh is hand-breaded and deep-fried to golden perfection. The succulent, juicy burger is also topped with melted cheese, fresh lettuce and a spiced aioli sauce served over golden burger buns. On top of that, Morbites is now adding three smooth and creamy milkshakes to their menu as well – from the Choco Loco and refreshing Mango Tango to the classic Vanilla Surprise, these options will serve up an all-American treat for customers to enjoy their meal to the fullest!
Long-time fans would still be able to savour mouthwatering favourites on the menu including the famous ChezBurger, a gourmet American-style burger consisting of a house-blend rib-eye patty topped with tomato, melted cheese and smothered in its homemade sauces such as caramelised onion jam and tangy mustard pickle mayo. Taj Lamb Burger is an example of how Morbites infuses a local twist into their famous burgers. Placed between two pieces of crispy Roti Canais (the Malaysian flat croissant!),this lamb burger is juicy and decadent and will be served with special homemade curry mayo, topped with its signature sweet and sour onion jam, bursting with flavour in every bite.
“We are so excited about the rebrand from Sixty Bites to Morbites! This marks a significant milestone for us and the brand as we aim to continuously improve our fans and customer’s burger experience. We are still committed to delivering new innovative flavours to our customers and there will be more to come as we will craft new and bold flavours that have always been a huge part of our menu. We are also excited to look towards expanding in other neighbouring areas in the near future so that we will be able to serve more burger lovers!” said Morbites chief executive officer John Justin Tey.
Morbites can be found in popular neighbourhoods at Damansara Perdana, Hawkers Ave, Sunway Damansara, and SS2. Prioritising customer’s convenience at their day-to-day operation, Morbites also offers two dining options to its customers. These include dine-in and delivery through Hungry Delivery and OODLE as well as Morbites’ own in-house delivery service.
Beyond that, Morbites launched MORCARE which is a collaborative effort with Care Concierge in response to the COVID-19 pandemic. Through this initiative, customers who opt to take the COVID-19 test at Care Concierge’s drive-thru screening site will be eligible to redeem a free burger from Morbites or for the kind samaritans, they can opt to donate the burger to the less fortunate.