The automotive industry is looking to bring safe and commercially viable self driving vehicles into the market. Realising the untapped potential of the autonomous vehicle industry in Malaysia, automative startup, Kommu has taken a step in being forefront to revolutionise the self driving experience through their advanced driver assistance system installation.
During the Product-Market Fit: Autonomous Cars, the Future Of Driving? webinar held by the Malaysian Global Innovation & Creativity Centre (MaGIC), Wong Kean Wei, Chief Executive Officer (CEO) and Co-Founder of Kommu said his startup wants to build a system that can be plugged into customer cars allowing more users to experience the self driving feature and the benefits it brings.
The automotive startup mainly focuses on developing a cost effective and flexible advanced driver assistance to be installed for low end Malaysian vehicles.
Wong also mentioned that the self driving solution goes beyond just the cool factor and convenience. Among others, the objective is also to enable customers to enhance their productivity while driving.
Interestingly, during their market survey, drivers complained about decreased productivity during traffic congestions. Some drivers prefer to spend a maximum of two hours driving in a day.
“Long hours spent during traffic congestions are deteriorating and hinder productivity. Rather than being stuck in congestion for hours, the self driving feature is useful for people who want to work on laptops and multitask,” he added.
This is because the combination of Artificial Intelligence (AI) and the Internet Of Thing (IoT) will permit vehicles to become autonomous, allowing them to make their own decisions without human intervention through the continuous collection and analysing of data.
The company is creating new solutions in vehicle safety, better energy consumption, more efficient parking as well as cost reductions in building new roads and infrastructure.
Recently, Kommu successfully tested their systems on Perodua Axia and is looking forward to accommodate their panels into Perodua and Proton car manufacturers. The company is targeting these users as the early adopters of their system.