Property developer, Mah Sing Group Berhad will be developing a new 100 acres land in Bandar Baru Salak Tinggi for its new project, M Senyum, comprising mainly affordable landed homes with a starting price of RM399,000.
M Senyum is expected to be completed over a span of five years along with registration of interest. The launch is targeted to take place in second half of 2021.
This project has an estimated gross development value (GDV) of approximately RM656million.
Mah Sing also believes their latest mid-range product will attract a large catchment of home upgraders as this development is nearby to established townships such as Kota Warisan, Bandar Baru Nilai, Dengkil, Putrajaya and Cyberjaya.
The affordable price point would also attract home buyers who are considering new properties in Seremban. For 2021, 51 percent of the Group’s properties are priced below RM500,000 and 91 percent are below RM700,000.
In recent years, the Group has built up its brand presence in the southern part of Klang Valley with notable townships such as Southville City in Bangi and Garden Residence in Cyberjaya.
The Group has been increasing its presence in Klang Valley through acquisitions of strategic lands like M Vertica in Cheras, M Centura and M Arisa in Sentul, M Adora in Wangsa Melawati, M Luna in Kepong and M Oscar off Kuchai Lama as the demand for property remains resilient as a result of urbanisation, population and economic growth.