Burger King Rebrands And Plans To Add Another 25 Outlets

Talk about growth confidence, Cosmo Restaurants the franchisee of Burger King in Malaysia is doubling up on its investment despite the subdued business climate by announcing its plans to grow its restaurant base by another 20% by year end.

This comes of the back of the rebranding exercise the fast food chain will be embarking on, customers will be experiencing a whole new visual appeal when they step into the outlets when its completed. A new brand logo, packaging, crew uniforms and restaurant signage and décor will be implemented. Processes will also be changed in accordance with modernisation and taking into considerations of physical distancing procedures and close contact management and will include drive-in, QR code ordering system and web applications.

“This is the first complete rebrand in over 20 years inspired by real and delicious food. The streamlined design is an authentic representation of Burger King recent improvements to taste and food quality standards, and the removal of colors, flavors and preservatives from artificial sources in its recipes. We have adapted to the times and embraced the profound changes to remain relevant,” said Burger King Malaysia CEO Ng Lee Tieng.

Burger King Malaysia currently manages over 120 restaurants in Malaysia and aims to open 25 restaurants by the end of 2021.

The new restaurants  will bear the new visual identity and the set up cost will amount up to RM30 million.

“In the face of the pandemic-stricken market last year, we invested 22mil and opened up  18 new restaurants, eight of which were launched in December and carried the new visual identity,” she said adding that the new restaurants will also contribute to job creations all over Malaysia.

Ng also said that between March last year and now, Burger King Malaysia spent more than one million Ringgit on disinfectants, gloves and face masks for all its restaurant employees and diners.

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