General-interest family magazine, Reader’s Digest has launched a virtual celebration to acknowledge the latest Malaysia Trusted Brands and personality award winners.
More than 100 Malaysian brands are among the selected winners of the Reader’s Digest Trusted Brands Awards 2021 out of more than 50 categories listed in the recent event.
“Due to the outbreak, the traditional awards ceremony could not be held, but Reader’s Digest was determined to recognise the success that deserves to be celebrated,” Reader’s Digest Editor-in-Chief, Louise Waterson said.
As a result, the inaugural virtual awards for Malaysia, Singapore, and the Philippines are now live on the website.
“For the first time in the award’s 23-year history the live celebration had to be cancelled, but all is certainly not lost.
“You can sit in the comfort of your own home and enjoy viewing the award winners – those voted the most trusted by the public,” Asia Reader’s Digest Advertising and Retail Director, Sheron White said.
The awards recognises which brands, products, and services are considered to be the best and above the rest in the eyes of local consumers and cover a host of categories.
Reader’s Digest commissioned a research company, Catalyst Consultancy, and Research, to conduct the survey to determine the most excellent, remarkable, and outstanding companies.
A total of 2,000 consumers throughout the country were asked to rank companies according to their trustworthiness and credibility, their quality and value, their understanding of consumer needs, their innovation, and social responsibility.
“The awards provide a great indicator for the general public. Purchasing from a company voted the best by Malaysians gives consumers the confidence that they are making the right choice,” Sheron added.
More than 50 categories are featured in the Trusted Brands awards, some of which had multiple winners. The virtual awards ceremony features a selection of the winners. All this is also documented in the virtual awards with some of the winners making guest appearances.
Celebrate favourite brands and personality winners in the Inaugural Virtual Trusted Brands Awards Video now!