MyPentas, is calling for Malaysian creators and art performers to contribute to its newly launched arts-focused over-the-top (OTT) video streaming platform to empower the art industry digitally.
MyPentas aims to be the “+flix” for the arts scene spanning music, arts, comedy, dance and theatre. The platform leverages digital tools, creating differentiated campaigns and implementing a seamless, accessible viewing experience with on-demand content.
The Chief Digital Officer, Muralee Pillay, said lockdown and social distancing has come at a great price for both artists and audiences – affecting livelihoods, limiting creative expressions and the general state of wellbeing. Hence, this platform serves as our role to bring back the experience and art enthusiasts to the stage.
“Without the support or following typical of more seasoned talents, they may choose to deprioritise their creative endeavors. This will be a great loss to what is fundamentally the soul of a nation,” he said.
For the past six months, the team behind MyPentas has been doing the technical heavy-lifting, and collaborating across the industry in efforts to bring the best of Malaysian talents onto the platform.
“We are targetting to create 300 videos within the next six months and hitting a milestone of 500,000 users,” he added.
“MyPentas is an opportunity for Malaysians to support the local arts scene, reinvent themselves globally, curate our cultural history, create a world class creative content and protect the intellectual property of our talents,” Muralee commented.
MyPentas offers more than 35 on-demand, multi-lingual video content from award-winning Malaysian artists and industry pioneers including popular actress and singer-songwriter, Daiyan Trisha, renowned comedian, Andrew Netto and Malaysian Odissi dancer, January Low, expanding rapidly with more exciting content in the works.
More information is available at www.mypentas.com or MyPentas at https://www.facebook.com/MyPentas/ on Facebook and @mypentas on Instagram.