Homage Expands Services To 3rd City Since Launch in 2019

Home caregiving services platform, Homage has expanded its services to families and seniors in Johor, Malaysia, marking the third Malaysian city expansion for the Singapore-based company since launching in Klang Valley in 2019 and Penang in 2020.

Homage aims to bridge the caregiving divide by providing care respite for families and helping seniors age at home with grace, control, and dignity.

Based on the senior’s requirements, Homage develops a personalised care plan with the person requesting for care and uses a proprietary matching engine to pair the senior with the Care Professional that best matches their needs.

“With our entry into Johor, the second most populous state in Malaysia, even more families will have access to our professional home care services, which will help reduce hospitalisations and improve the quality of their lives – which is especially important with the ongoing Covid-19 outbreak,” Country Manager of Homage Malaysia, PC Gan said. 

Homage expanded its services in 2020 to include in-home and corporate swab tests as a way to lower risk exposure especially for high-risk groups and reduces the strain on the healthcare system.

“Besides, helping to alleviate increased stress on both family members and healthcare services, we are also doing our part to protect our seniors and ensure minimal disruption to their quality of life. Since the advent of Covid-19, our role as a bridge between quality healthcare and families with senior members has never been more important. ” Co-Founder and Chief Executive Officer (CEO) of Homage, Gillian Tee said.

To date, Homage has mobilised over 700 Care Professionals (87 percent of whom are female caregivers) who have provided thousands of caregiving hours a month across Kuala Lumpur, Selangor, and Penang.

Families can download the Homage app and or call the Homage hotline at 016 299 2188 to get started. For more information, visit the Johor page on the Homage Malaysia website at https://hmg.care/johor.

A study by R. Hirschmann on the share of the aging population of Malaysia 2014-2020, an aging population is defined as one in which those aged 65 years and above make up at least 15 percent of the total population. According to Malaysia’s Chief Statistician, Dr Mohd Uzir Mahidin in July 2019. , the 15 percent threshold would be crossed in 2030. 

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