Accenture’s Acquisition Of KL Based Brand Agency Entropia, Shows M&A Appetite In SEA

With 2021 theme being of mergers and Acquisitions undoubtedly caused by the pandemic, Southeast Asia has become a hotbed for many multinationals seeking to expand their footprint through acquiring dynamic companies in region. SEA has a combined population of 600million and is regarded as the next frontier for growth especially in sectors of digital, technology and innovation, looking such companies is not a difficult task!

Malaysia being in the heart of the region, our location is regarded as the gateway to ASEAN and the larger economy involving ASIA. Already multiple M&A exercises have taken place in the last 6 months with the latest being from consulting giant Accenture of Entropia, a brand agency based in Kuala Lumpur. Accenture states the acquisition is to complement and expand its interactive unit Accenture Interactive in the experience-led transformation services.

Founded in 2016 and based in Kuala Lumpur Entropia, employs about 200 personals focusing on digital experiences for brands. The acquisition will see both companies expand their creative talent pool and create more learning and growth opportunities for people across both organisations.

Divyesh Vithlani, Southeast Asia market unit lead for Accenture noticed the consumer shift to online channels and the growth of the digital economy in Southeast Asia. The acceleration has caused massive disruption for brands and that the acquisition will allow Accenture to expand its digital capabilities to meet the growing demands of its clients.

Entropia manages brand engagement for various top tier corporations, including BMW, Nespresso, KFC, Tenaga Nasional Berhad, Telekom Malaysia, and Lazada, where the agency has heldped create some memorable brand experiences for consumers.

For Prashant Kumar, founder and senior partner at Entropia, the timing seems to be perfect as the agency eager to raise the bar in transforming data-driven marketing for businesses. The acquisition allows them further bring deeper human insights for their clients using creativity and technology.

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