Malaysia’s largest homegrown Halal quick service restaurant chain in the world, Marrybrown has been chosen as the official Malaysian Pavilion official café operator for World Expo 2020 held at Dubai from Oct 1 till March 31, 2022.
“Part of what makes Malaysia a unique country apart from our diverse cultures is none other than our scrumptious food. We are extremely proud to have been selected to showcase to the visitors of the expo our Malaysian pride through a gastronomic adventure of Malaysia’s local delicacies,” said Joshua Liew, Chief Executive Officer of Marrybrown.
Currently celebrating its 40th Anniversary, Marrybrown decided that in their 40th year they would like to bring their fans Around the World by introducing them delicacies from countries across the ocean while still catering to Malaysians’ taste bud. By being the official café operator in the Malaysian Pavilion, they are pleased to have this chance to bring Malaysia to those parts of the world as well.
Joshua also mentioned that it is his aim to let those in Dubai and from other countries participating in this Expo to experience Malaysia especially in the current times, where travelling to Malaysia (or anywhere else) is not made possible yet. It is also a great chance for Malaysians who were not able to make it home yet get a taste of home in the Malaysia Pavilion.
“While Marrybrown has already been introduced in Dubai with some of our outlets thriving there, we are eager to have those visiting the café to indulge in Nasi Lemak MB, a dish that well represents Malaysians with its fragrant coconut rice mixed with authentic savoury MB style sambal,” added Joshua.
Shamsul Bahar Mohd Nor, Chief Executive Officer of the Malaysian Green Technology and Climate Change Centre (MGTC) and the implementing agency of Expo 2020 Dubai said that visitors will be very much tempted can expect to be tempted by Marrybrown dishes inviting them to stop by for a bite or takeaways, as what Marrybrown is well-known for everywhere.
“Malaysia Pavilion is incredibly happy to have Marrybrown as our café operator to represent our Malaysian identity. Marrybrown is a shining example of a Malaysian business which pioneered fast-food chain franchising in Malaysia and went on to successfully spread its wings globally,” said Mr Shamsul.
Malaysia Pavilion at Expo 2020 Dubai is designed as a “Rainforest Canopy” and themed “Energising Sustainability”. It is located between the Sustainability District and Mobility District at the 438-hectare expo site. The Pavilion will house segments for permanent display and showcases, a business centre, an amphitheatre and retail and café areas.
“We hope that this will be the first of many opportunities to come as we continue our journey of introducing our local homegrown brand globally. We want to be that brand that comes to anyone’s mind who thinks of Malaysia and the brands that they can all be proud of,” concluded Joshua.